WSI Wisdom Book English Version - Page 21

Goals and Challenges: POCO Solar was not visible on any search engines. They were relying mainly on traditional marketing methods such as Yellow Pages, direct mailers, etc. But they knew that marketing is shifting from these traditional methods to the Internet. They knew they needed to focus more on the Internet because they realized the power of the Internet and did not want to fall behind as their competition was making the transition. The Solution: WSI’s services included search engine optimization (SEO), pay-per-click (PPC), content marketing and reputation management. WSI initially targeted 20 keywords for SEO, all of which started to rank at the top of the first page in less than a year. We have added 50 keywords to the campaign, 20+ of which are already on the first page. The Results: Here are the results of WSI’s solution:  Traffic increased more than 50% in less than 12 months  Remarkable improvement in visibility (40+ keywords ranking on the first page of major search engines)  PPC is working well and consistently providing 300 to 400 clicks and a steady stream of leads  During Q1 and Q2 of 2010, the client generated $175,000 worth of business from Internet leads in about 3 month  This produced more than enough profit to cover the online marketing cost for the year WSI began providing reputation management services to POCO Solar to monitor reviews and encourage positive reviews. We will continue to monitor, research, and provide value added services for POCO Solar. TESTIMONIAL “I take this opportunity to commend the WSI team on the excellent Internet marketing results you produced for POCO Solar Energy Inc. We know we made the right decision by working with a global company like WSI that’s available to us locally! The project management skills and hands-on approach of your team is impressive and has delivered very good results for us. We plan to expand our Internet marketing efforts and increase reliance on the Internet to generate leads for us. I would not hesitate to recommend WSI to other business owners”. Greg Cordero President POCO Solar Energy, Inc. WSI Consultant: JASON YI California, USA Page 20 Copyright ©2011 by RAM