WSI Wisdom Book English Version | Page 21

Goals and Challenges:
POCO Solar was not visible on any search
engines. They were relying mainly on
traditional marketing methods such as Yellow
Pages, direct mailers, etc. But they knew that
marketing is shifting from these traditional
methods to the Internet. They knew they
needed to focus more on the Internet because
they realized the power of the Internet and did
not want to fall behind as their competition
was making the transition.

The Solution:
WSI’s services included search engine
optimization (SEO), pay-per-click (PPC),
content marketing and reputation
management. WSI initially targeted 20
keywords for SEO, all of which started to rank
at the top of the first page in less than a year.
We have added 50 keywords to the campaign,
20+ of which are already on the first page.

The Results:
Here are the results of WSI’s solution:
 Traffic increased more than 50% in less
than 12 months
 Remarkable improvement in visibility (40+
keywords ranking on the first page of major
search engines)
 PPC is working well and consistently
providing 300 to 400 clicks and a steady
stream of leads
 During Q1 and Q2 of 2010, the client
generated $175,000 worth of business
from Internet leads in about 3 month
 This produced more than enough profit to
cover the online marketing cost for the year

WSI began providing reputation management
services to POCO Solar to monitor reviews
and encourage positive reviews. We will
continue to monitor, research, and provide
value added services for POCO Solar.

TESTIMONIAL
“I take this opportunity to
commend the WSI team on the
excellent Internet marketing
results you produced for POCO
Solar Energy Inc. We know we
made the right decision by working
with a global company like WSI
that’s available to us locally! The
project management skills and
hands-on approach of your team is
impressive and has delivered very
good results for us. We plan to
expand our Internet marketing
efforts and increase reliance on the
Internet to generate leads for us. I
would not hesitate to recommend
WSI to other business owners”.
Greg Cordero
President
POCO Solar Energy, Inc.

WSI Consultant:
JASON YI
California, USA
www.ezwsiweb.com

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