WSI Wisdom Book English Version - Page 19

Goals and Challenges: Before working with WSI, Mardi Gras Casino and Racetrack in Florida, USA was not ranking on the first page of Google in the very competitive gaming and entertainment market of South Florida. At the time, they had modest traffic to their 40-page site that was built without Conversion Architecture and inadequate search engine optimization (SEO). They were not running a pay-per-click (PPC) campaign, conducted very little social media marketing and did not have a blog. Mardi Gras Casino and Racetrack in West Virginia, USA opened a brand new hotel in the summer of 2010. WSI was assigned the task of generating reservation requests as well as raising overall awareness of the property. The Solution: For Mardi Gras Florida, WSI created an entirely brand new 100+ page site as part of a comprehensive online marketing program. We developed a creative concept that provided powerful Conversion Architecture to the site focusing on their key profit centers. We wrote 100 pages of original keyword-rich content and continue to make daily content updates to the site. Since the launch of the site, WSI began managing all of their social media marketing including: creating new Facebook and Twitter pages, posting to them on a daily basis, developing exclusive Facebook and Twitter promotions and running Facebook ads. We also manage an ongoing PPC campaign, a link building program as well as write, optimize and distribute content on their blog weekly. For Mardi Gras West Virginia, we launched a pilot PPC campaign to generate phone call reservations for their new hotel The Results: In less than 6 months, Mardi Gras Casino in Florida has gone from barely appearing on the first pages of search results to appearing on page 1 for over 50 search terms. In many cases, they dominant the first page appearing multiple times with results from the site, blog and video channels. The volume of site traffic during this initial 6-month period has increased over 300%. At the Mardi Gras West Virginia hotel, our PPC campaign was just as successful. Our conversion goal is to generate phone call requests for reservations. In the first 4 months of the PPC campaign, we have generated an average of 122 calls per week at a cost of $2.38 per call. These results have provided an outstanding ROI for the hotel. They expanded the budget for PPC for 2011. We will also be launching a comprehensive integrated online marketing program for the West Virginia property including a new 100+ page site. WSI Consultant: PETER V. DECRESCENZO Florida, USA Page 18 Copyright ©2011 by RAM