WSI Wisdom Book English Version - Page 17

Goals and Challenges: ABC Glass & Mirror wanted to switch from traditional advertising to digital marketing. He had just built a brand new website with absolutely no organic web presence at all. He contacted WSI, along with several firms in his area, but decided to go with WSI because we explained exactly what we would do, how we do it and what he could expect - in nontechnical terms. WSI’s objectives were to lessen the company’s dependence on traditional advertising over time and rebalance it to primarily online media. The Solution: Before working with WSI, they had zero PR and did not show up on the search engines for any search terms at all. WSI initiated a campaign that involved: marketing consulting, a website makeover and ongoing maintenance, search engine optimization (SEO), social media training and ongoing consulting as well as implementation assistance. The Results: ABC Glass and Mirror has seen a dramatic )