Goals and Challenges:
ABC Glass & Mirror wanted to switch from
traditional advertising to digital marketing. He
had just built a brand new website with
absolutely no organic web presence at all. He
contacted WSI, along with several firms in his
area, but decided to go with WSI because we
explained exactly what we would do, how we
do it and what he could expect - in nontechnical terms. WSI’s objectives were to
lessen the company’s dependence on
traditional advertising over time and rebalance it to primarily online media.
The Solution:
Before working with WSI, they had zero PR and
did not show up on the search engines for any
search terms at all. WSI initiated a campaign
that involved: marketing consulting, a website
makeover and ongoing maintenance, search
engine optimization (SEO), social media
training and ongoing consulting as well as
implementation assistance.
The Results:
ABC Glass and Mirror has seen a dramatic )