WSI Wisdom Book English Version | Page 15

Goals and Challenges:

 Press releases were distributed online
with links back to the website
 The sales team was able to direct
prospects to the product information on
the website and they were able to send
out electronic links to the brochure

Mobile Mark wanted to generate interest
among existing customers and prospects in
their database for the SMW Series, a modular
antenna design that allows 2, 3, or 4 different
antennas to be combined in 1 antenna
housing. They also wanted to generate entirely
new leads.

The Results:

The Solution:

The website was launched in May 2009 and
below are some of the results achieved:

A printed application brochure was developed
to explain the features and benefits of the
product, explain model numbers and the many
combinations possible, and give application
examples so that their customers can envision
the antenna in their setting.
It was the electronic use of the brochure in
conjunction with other electronic material that
helped Mobile Mark truly increase the number
of people who became familiar with this
product. Here are the details of the solution:
 Product descriptions were added to the
website as models were developed
 An electronic version of the brochure was
added to the tech library on the site
 A link to the electronic version of the
brochure was added on the front page
 A Featured Products section was added to
the Product Database section of the site
 Links were added from the Featured
Product section to the brochure and
product listings
 An electronic Mobile Mark e-newsletter
was sent out with links to both the
products and the brochure
 SEO pages were developed to reinforce
links to the Mobile Mark website

 Total SMW & MGW units sold increased
64% year-over-year based on Jan-May
sales
 For just the SMW antennas, the units
increased 74% in the same period
 Using the combined SMW & MGW sales
dollars for the Jan-May period, the sales
dollars increased 62%, which is in line
with the increase seen in the units
 For only the SMW antennas, the sales
dollars increased 73%
 The number of distinct models sold
increased 22% from 2009 to 2010
 For the number of series (i.e. without
considering the cable and connector
combinations) the number of series
increased 27%

WSI Consultant:
NANCY VINKLER
Pennsylvania, USA
www.wsisimplyroi.com

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