WSI Wisdom Book English Version | Page 13

Goals and Challenges:
The ALEA Group had no Internet marketing
strategy before working with WSI. The
company was only found online for keywords
related specifically to their company name.
WSI’s objectives were to improve the
company’s visibility on the search engines for
industry-related keywords, showcase their
president as a thought leader as well as
generate leads online.

The Solution:
WSI created a content marketing blueprint
for the company. In addition, we conducted
initial keyword research, compiled a
competitor report, optimized some pages on
the company’s existing website and began a
monthly search engine optimization (SEO)
campaign focused on article marketing and
link building.

We also re-designed the company’s blog,
optimized the WordPress plug-ins and
published content for the blog, which the
company provides, on a regular basis.

As a result, traffic to their site has increased
drastically as well. Between September and
December 2010, website traffic increased
89% over the traffic received between May
and August 2010.

TESTIMONIAL
“We engaged with WSI 3 months
ago to help with ALEA's SEO
ranking on Google. WSI presented
a plan and delivered on the plan.
We are now on page 1 of Google
when you type ‘lead generation’.
WSI made the process painless and
seamless. It is like watching
someone who is in complete
control of their craft at work. I
have no hesitation recommending
WSI for any web-related project”.
Louis Foong
President
The ALEA Group

The Results:
The ALEA Group’s website is now being found
on the search engines for industry-related
keywords in a very competitive area. The
keywords that the site has been optimized
for include: “B2B lead generation”, “lead
generation” and “appointment setting
service”. This is a highly competitive industry
and the company is very happy that they are
now visible in the search engines for
keywords related to their industry.

WSI Consultant:
LIANA LING
Ontario, Canada
www.wsiwebconnects.com

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