WSI Wisdom Book English Version - Page 13

Goals and Challenges: The ALEA Group had no Internet marketing strategy before working with WSI. The company was only found online for keywords related specifically to their company name. WSI’s objectives were to improve the company’s visibility on the search engines for industry-related keywords, showcase their president as a thought leader as well as generate leads online. The Solution: WSI created a content marketing blueprint for the company. In addition, we conducted initial keyword research, compiled a competitor report, optimized some pages on the company’s existing website and began a monthly search engine optimization (SEO) campaign focused on article marketing and link building. We also re-designed the company’s blog, optimized the WordPress plug-ins and published content for the blog, which the company provides, on a regular basis. As a result, traffic to their site has increased drastically as well. Between September and December 2010, website traffic increased 89% over the traffic received between May and August 2010. TESTIMONIAL “We engaged with WSI 3 months ago to help with ALEA's SEO ranking on Google. WSI presented a plan and delivered on the plan. We are now on page 1 of Google when you type ‘lead generation’. WSI made the process painless and seamless. It is like watching someone who is in complete control of their craft at work. I have no hesitation recommending WSI for any web-related project”. Louis Foong President The ALEA Group The Results: The ALEA Group’s website is now being found on the search engines for industry-related keywords in a very competitive area. The keywords that the site has been optimized for include: “B2B lead generation”, “lead generation” and “appointment setting service”. This is a highly competitive industry and the company is very happy that they are now visible in the search engines for keywords related to their industry. WSI Consultant: LIANA LING Ontario, Canada Page 12 Copyright ©2011 by RAM