WSI Wisdom Book English Version - Page 11

Goals and Challenges: Prior to working with WSI, Value Logistics had no website presence at all despite their status as a Johannesburg Stock Exchange listed company. Instead, the company was spending $180,000 annually on Yellow Page advertising. WSI’s goal was to develop a professional web presence for the client and help them generate leads online. The client gained 1,978 inquiries from their website through WSI’s campaign between May 2009 to July 2010, 10% of which converted into customers resulting in over $100,000 worth of sales. The Solution: WSI created a customized digital marketing plan for the client that included:  A new, professionally designed marketing website  Online “request a quote” forms  SEO for the entire website  5 content pages per month  Analytics measurement and regular consulting  Article submissions  An ongoing link building strategy  Advertising in online classifieds and industry-specific directories TESTIMONIAL “WSI and their team have been instrumental in generating leads and growing Value’s business online. WSI has helped us achieve excellent results in this competitive industry”. Tracey Le Roux Marketing Manager Value Logistics The Results: As a result of working with WSI, the client was able to compete more effectively online against bigger competitors through their professional online presence. WSI reduced their Yellow Pages marketing spend by 50% through effective online marketing. WSI Consultant: FRANCOIS MUSCAT South Africa Page 10 Copyright ©2011 by RAM