WSI Wisdom Book English Version | Página 11

Goals and Challenges:
Prior to working with WSI, Value Logistics had
no website presence at all despite their
status as a Johannesburg Stock Exchange
listed company. Instead, the company was
spending $180,000 annually on Yellow Page
advertising. WSI’s goal was to develop a
professional web presence for the client and
help them generate leads online.

The client gained 1,978 inquiries from their
website through WSI’s campaign between
May 2009 to July 2010, 10% of which
converted into customers resulting in over
$100,000 worth of sales.

The Solution:
WSI created a customized digital marketing
plan for the client that included:
 A new, professionally designed marketing
website
 Online “request a quote” forms
 SEO for the entire website
 5 content pages per month
 Analytics measurement and regular
consulting
 Article submissions
 An ongoing link building strategy
 Advertising in online classifieds and
industry-specific directories

TESTIMONIAL
“WSI and their team have been
instrumental in generating leads
and growing Value’s business
online. WSI has helped us achieve
excellent results in this competitive
industry”.
Tracey Le Roux
Marketing Manager
Value Logistics

The Results:
As a result of working with WSI, the client
was able to compete more effectively online
against bigger competitors through their
professional online presence. WSI reduced
their Yellow Pages marketing spend by 50%
through effective online marketing.

WSI Consultant:
FRANCOIS MUSCAT
South Africa
www.wsioms.co.za

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