Writers Tricks of the Trade Volume 6 Issue 2 | Page 35

MORE ABOUT MIKE
SHATZKIN...
Mike organized many
industry conferences
before PLC was organized and has spoken at
industry gatherings
across the globe.
His work has appeared
regularly in trade
journals for decades.
The client list of The
Idea Logical Company
has included all the top
publishers in the US,
many in the UK and
else-where, leading
wholesalers including
Ingram, leading retailers
including Barnes &
Noble, and numerous
suppliers of technology
and other services to
publishers including big
systems providers
(Klopotek and Publishing Technologies),
specialized digital
services (netGalley and
Vook), and industry
services and not-forprofits (BookScan,
Copyright Clearance
Center, and Book
Industry Study Group.)

On Amazon Stores (Cont’d)

this could have played out differently. (No stronger argument could be made for
the efficacy of that strategy than this post arguing that stores should stock
Amazon titles to punish them because the returns would make them unprofitable!
You can’t beat logic like that.) If the st