Writers Tricks of the Trade Volume 6 Issue 2 | Page 24

Don’t Diss Product Placement (Cont’d) On that latter point, one of my subscribers, Reno Lovison, once made a slideshow video for me without even asking. He sent it to me as a gift with suggestions of how I might promote it. It was an interesting turn around because his own promotional materials and video business were the product placements within the ad he made for me. Talk about partnerships! His Web site is http://authorsbroadcast.com/ and if you look at the books on his Web site, you'll also see the cover of one of my retail books for which he made a more traditional sales video several years ago (and which I still use in multiple spots on my Web site). LISTEN TO CAROLYN HOWARD-JOHNSON on Blog Talk Radio MARCH - APRIL 2016 PAGE 14 WRITERS’ TRICKS OF THE TRADE