Writers Tricks of the Trade MARCH-APRIL 2015 | Page 25

PRESS CONTROL THEN CLICK BUY TO PURCHASE A BOOK

BOOK PROMOTION: THE 10 THINGS
YOU CAN DO TO PROMOTE YOUR
BOOKS
REPRINTED FROM THE WEBSITE OF
JOHN KREMER, BOOK MARKETING EXPERT

In a recent teleseminar, I shared the following 10 things you can do in the
next week to sell more books. Here is a short summary of what I covered:
1. 90% of marketing efforts are wasted. This is not a bad thing. Learn
how to use this insight to set better priorities.

JOHN KREMER
BOOK MARKETING EXPERT

2. Book marketing is all about creating relationships. The only reason
to hire a publicist is to hire them for their relationships. Ask, “Who do you
know?” It’s all about creating friends.
3. You can’t do everything. Prioritize what you do best.
4. Packaging is important. As an author, this offends me, but the reality is
that if a book isn’t packaged well, it won’t sell. An instant judgment on your
book is based on the packaging. Packaging not only includes the cover, but
also the title, the contents, and the interior design.
5. Build a brand with your books. For example, consider the Dummies
brand or Chicken Soup of the Soul.

BUY

6. We are in the business of creating and selling rights. Licensing rights
can make the difference between a profitable publishing operation and a
losing operation.
7. Remember that small presses can create bestsellers. In fact, they’ve
created more than 400 bestsellers in the past 20 years. See
http://www.bookmarket.com/bests.htm.
8. New standards are here for submitting info to booksellers. You need
ONIX compliant data. Get familiar with it. This information allows retailers
to pull up information immediately about your book.
ONIX for Books is an XML format for storing and sharing bibliographic
data pertaining to both traditional books and eBooks.

BUY

ONIX Users Directory: http://www.bisg.org/what-we-do-21-140-onixusers-directory.php

WRITERS’ TRICKS OF THE TRADE

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MAR-APR 2015
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