Writers Tricks of the Trade January-February 2015 | Page 25

PRESS “CONTROL” THEN CLICK BUY TO PURCHASE THE BOOK PUBLISHING PREDICTIONS FOR 2015 FROM FOUNDER OF SMASHWORDS The following is a very condensed version of Mark Coker's Publishing Predictions for 2015 that appeared in the Huffington Post. We suggest you read the whole article. It is filled with expanded descriptions and commentaries of everything below. 1. More authors will aspire to self-publish - Today the former stigma of self publishing is evaporating. The indie author movement will grow stronger in 2015. Traditionally published authors will continue to transition to indie, led by midlist authors. We'll also see more hybrid authors (authors who self-publish and traditionally publish) reorient their publishing strategy back in the direction of indieville. 2. Indie authors will capture more ebook market share - Self-published ebook authors typically earn 60-80 percent of their book's list price as their royalty. This compares with 12-17 percent for traditionally published ebook authors. As the number of self published titles increases, fueled by more and more writers becoming self-published authors, indie authors will capture increased market share. 3. Screen reading will increase, but at a slower rate Reading will continue to transition from print to digital, yet the rate of growth will slow. One bright spot for digital books will be the continued growth in screen reading in developing countries aided by the ubiquity of smart phones. 4. 2015 will be slow growth for most authors, indie and traditional alike - While some indies had a fabulous year in 2014 (look no further than the retailer bestseller lists where self published authors are hitting the top 10 each week), most authors experienced a slower growth year - especially when compared against the gogo days of exponential growth from 2008 to 2012. The causes for this slow down include a new e V