Writers Tricks of the Trade Issue 3 Volume 9 | Page 42

A DVICE FROM AN EXPERT
A friend of mine who was known as
the Super Shopper was a TV personality for
several years. When my son was starting
his speaking business, he proudly showed
her the media kit he self-produced. Her first
comment was, “Whether you can afford it
or not, spend the money on professionally
printed presentation folders. Print both the
inside and outside.” She continued to offer
the benefit of her experience, and said, “My
first reaction to this is that you did it on the
cheap. You’re trying to book speeches that
guide people to being successful. Successful
people have professional looking materi-
als.” He did what she suggested, and his
bookings increased radically.
Your presentation materials represent
you and your product. This definitely ap-
plies to authors with a book to promote.
Whatever you present, whether it is the
book itself, the materials to compel people
to buy it, or your own personal presenta-
tion, make sure everything is first-class.
T HE W RITERS T RICKS O F T HE T RADE BRAND INCLUDES THE BOOK , BLOG , AND ONLINE MAGAZINE .
F OR M ORE I NFORMATION : HTTP :// WRITERSTRICKSOFTHETRADE . BLOGSPOT . COM
F ALL 2019
P AGE 38
W RITERS ’ T RICKS OF THE T RADE