Alex Rosenblat ( Oct ., $ 26.95 , hardcover ) First printing : 15,000
Publicity & marketing plans : Author tour ,
including Town Hall Seattle ; online and print advertising ; two New York Times opinion pieces , one directly referencing the book .
An American startup that promised to deliver entrepreneurship for the masses through its technology , Uber instead built a new template for employment using algorithms and internet platforms , Rosenblat argues . The book paints a future where anyone could be managed by a faceless boss .
Publisher : University of Chicago Press
Publisher : Black Sheep
Photo : Leslie Unruh Liza Jane & the Dragon
Laura Lippman , illustrated by Kate Samworth
First printing : 15,000
Photo : Nolis Anderson
Ghosts in the Schoolyard : Racism and School Closings on Chicago ’ s South Side
Eve L . Ewing First printing : 25,000
Publicity & marketing plans : Author tour ;
national advertising ; widespread ARC mailing ; Twitter and Facebook promotion ; Goodreads giveaway .
“ Ghosts in the Schoolyard combines fine scholarship and urgent advocacy without compromising either ,” says Jeff Deutsch , director of the Seminary Coop Bookstore in Chicago . “ Ewing grounds the 2013 Chicago Public School closings within the larger historic context of racist political decisions affecting civic institutions and city services in communities of color . Children ' s / YA
Publicity & marketing plans : Author tour ; targeted outreach to Baltimore / Washington , D . C ., area media , libraries , and bookstores ; social media campaign ; outreach to schools and libraries and stores with large children ’ s sections ; Lexile Leveling and Guided Reading Leveling ; giveaways on LibraryThing and through Advance Access .
Bestselling crime fiction author Lippman ’ s picture book debut tells the story of what happens when Liza Jane fires her mom and dad and hires the first applicant who comes to the door to be her new parent . The only problem is that the dragon has only one response to all problems : opening his mouth and belching fire . No one wants to play with Liza Jane . And all that fire is bad for the furniture .
Publisher : Duke University Press Books
Courtesy Baldwin Family
WRITERS ’ TRICKS OF THE TRADE
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31
FALL 2018