Writers Tricks of the Trade ISSUE 3, VOLUME 7 | Page 18

Author Brad Stone called them The Everything Store in his book because they sell every
product. That has been demonstrated in spades by their recent acquisition of Whole Foods. The
question is whether they intend to become The Only Significant Store. If that’s their plan, Best
Buy may well run out of room to
Mike Shatzkin is the Founder & CEO of The Idea Logical Company and a widely-
acknowledged thought leader about digital change in the book publishing industry. In his
nearly 50 years in publishing, he has played almost all the roles: bookseller, author, agent,
production director, sales and marketing director, and, for the past 30 years, consultant. His
insights about how the industry functions and how it accommodates digital change form the
basis of all of the company’s consulting efforts.
JUST FOR LAUGHS
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W RITERS ’ T RICKS OF THE TRADE