Writers Tricks of the Trade Issue 2 Volume 8 | Page 18

Digital payments and friction-less mo- bile wallets are on the uptick, with a large adoption globally. Combined with the high growth of digital subscription ser- vices, it’s an encouraging trend for pub- lishers. mobile) roughly doubled just from 2014 to 2017 ($43 billion to $88 billion). Pub- lishers and writers will at some point consider whether spending internet ad dollars can be profitable, and if so the best outlets for books and magazines. 8. 10. L IFELONG L EARNING BECOMING CRUCIAL F ACEBOOK USER ENGAGEMENT CONTIN- UES TO GROW Facebook’s value to publishers’ will likely continue, even with the social net- work currently prioritizing “meaningful” conversations between friends and family over stories from publishers, brands, and businesses. Facebook provides “word of mouth” advertising as well as their paid ads. 9. I NTERNET AD SPEND IS UP , ESPECIALLY IN MOBILE Driven by mobile ads, internet adver- tising spend is growing at a healthy clip in the U.S Ad dollars in digital (desktop + W RITERS ’ T RICKS OF THE T RADE Finally, there’s a large demand in online educational content—with rapid changes in work environment and evolv- ing job requirements—and platforms like Coursera and Udacity are at the forefront in catering to this need. Also for writers of educational material, online courses for young students is on the rise. Educational content usage on YouTube is growing fast, with 1 Billion learning video views daily. Popular courses include Cyber Security, Machine Learning, Data-Driven Decision Making and Virtual Collaboration. P AGE 13 S UMMER 2018