Writers Tricks of the Trade Issue 1 Volume 8 | Page 34

A SMARTER AUTHOR PLATFORM FOR THE DIGITAL ERA OF PUBLISHING

Courtesy
of Jane Friedman
Jane has 20 years of experience in the publishing industry , with expertise in business strategy for authors and publishers . She ’ s the co-founder ( with WU ’ s Porter Anderson ) of The Hot Sheet , the essential industry newsletter for authors , and has previously worked for F + W Media ( home to Writer ’ s Digest ) and the Virginia Quarterly Review .
Jane ’ s newest book is The Business of Being a Writer ( University of Chicago Press ); Publishers Weekly wrote that it is “ destined to become a staple reference book for writers and those interested in publishing careers .”
In addition to being a professor with The Great Courses , Jane has delivered keynotes and workshops on the digital era of authorship at worldwide industry events , including the Writer ’ s Digest annual conference , San Miguel Writers Conference , The Muse & The Marketplace , Frankfurt Book Fair , BookExpo America , LitFlow Berlin , and Digital Book World . Find out more at janefriedman . com .
A SMARTER AUTHOR PLATFORM FOR THE DIGITAL ERA OF PUBLISHING
Author platform , in its simplest form , is an author ’ s ability to sell books . What that platform looks like , or how it works , varies from author to author : Some are big names who can attract attention with any book they release , others have figured out how to harness a local or regional fan base to spread word of mouth , and still others know how to use digital media for visibility .
SPRING 2018
PAGE 26
WRITERS ’ TRICKS OF THE TRADE