Tudor and Ducati have enjoyed a strong and
successful partnership since 2011, when the
watchmaker released the Fastrider Chronograph
to celebrate both youth-oriented, sporty, highperformance brands.
In 2014, Tudor was the official partner of the
Diavel Drag Race at World Ducati Week, a major
biannual Ducati event that attracts Ducati fans
by the tens of thousands from all over the world.
The Drag Race, a two-day challenge, drew
Ducati riders and famous names in the brand’s
history to compete in a drag race on-board
the Ducati Diavel Carbon. After warm up and
qualification, each racer competed alone for a
best time, followed by the actual race in which
two drivers went head-to-head over a 400 meter
course that follows a straight line from a standing start. The winner of the final round received
a Tudor Fastrider Black Sheild chronograph in
matte black ceramic.
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