WristWatch Magazine - Page 48

COVER STORY Other Connected variations FORMULA E As a logical continuation to its avant garde approach to not only product design and innovation, but also to marketing and sponsorship concepts, TAG Heuer signed a multi-year partnership with Formula E, the sustainable, all-electric motorsport championship, in 2014. TAG Heuer Professional Timing, the timekeeping division of the Swiss watchmaker, provides all of the live timings for the chamh includes high-profile high-profi pionship series, which g and prix races across Europe, North and grand South America, and Asia. CONNECTED TO ETERNITY Buyers of the TAG Heuer Connected will have the opportunity to recycle their watch directly to TAG Heuer in a few years’ time in exchange for a $1,500 voucher toward the value of ann identically ece valued at sized and styled fully Swiss-made mechanical timepiece $3,000. In this way, the connected watch serves as a bridge between the glut of wearables currently on the market andd the sting prodSwiss watchmaking industry, long known for making lasting ectors will ucts of enduring value. Perhaps a new generation of collectors catch the high-end watch bug as a result of their interest in cuttingedge electronics. Despite this success Mr. Biver has been careful not too place undue emphasis on a brand-new technology at the expensee of traditional mechanical watchmaking. Passionate collectors know that TAG Heuer’s history is steeped in sporty and relevant mechanid value cal timepiece offerings that have traditionally offered a sound proposition. And that is why the major product debut at TAG Heuer uer will appears to suggest that Mr. Biver’s new direction for TAG Heuer lead back to basics. 46 WRISTWATCH | 2016