WristWatch Magazine - Page 43

Front view Back view HEUER 01 The first new timepiece to emerge from the rejuvenated TAG Heuer is the Carrera Calibre Heuer 01, a sporty mechanical chronograph developed on the base of the TAG Heuer Caliber 1887. Caliber 1887 is a tried-and-true column-wheel chronograph that has been in production in-house at TAG Heuer since 2009. As the first timepiece to emerge from La Chaux-de-Fonds with the visible fingerprints of Biver, the new Carrera Heuer 01 appears a likely indicator of the direction that TAG Heuer will follow in the years ahead. That direction, it seems, will be one of high value proposition and engagement with younger audiences, traditional TAG Heuer strengths. The timepiece sports a bold new design that maintains the core features of the Carrera—a round shape, minutes and seconds chapter printed along the flange, and an appealingly modern design— while modernizing the case in important ways. The company has used the term “modular” when referring the new Carrera because individual case components are crafted with contrasting finishes. It’s a very contemporary look that effectively communicates high design and sophistication, with more than a glancing nod to the brand’s affinity with motorsport. And just as critical as the looks is the provenance: the new 12-part cases are manufactured in-house at TAG Heuer, whereas the erstwhile production of monobloc cases was outsourced elsewhere. Furthering the technical look of the timepiece, an open-face dial allows a view onto the Calibre Heuer 01 chronograph movement. It’s been skeletonized and enhanced with new colored parts as well as a much bolder, mechanical appearance. Note, for example, how much the bright red column wheel—which ensures the smooth engagement of the chronograph mechanism—stands out within the movement. It’s a substantial watch with a sophisticated design that speaks to a refreshing value proposition that has become so rare in today’s watch marketplace. Think about it: TAG Heuer is delivering an in-house column wheel chronograph movement and a complex 12-part case—also 2016 | WRISTWATCH 41