WristWatch Magazine - Page 123

TAG HEUER ANNOUNCES TOM BRADY AS NEW BRAND AMBASSADOR NBA AND TISSOT ANNOUNCE GLOBAL PARTNERSHIP TAG Heuer and Tom Brady celebrated the announcement in New York City at the launch event for the Carrera Heuer 01. Jean-Claude Biver, CEO of TAG Heuer, called the night’s special guest onstage and surprised attendees by officially introducing Brady as a TAG Heuer ambassador. Mr. Biver and Brady were joined by actress Molly Sims, who served as the MC for the night, as well as DJ Eve, whose original set further added to the party atmosphere. Guests had the pleasure of watching Brady throw signed footballs to raise money for Best Buddies, a charitable organization that offers the opportunity for people with intellectual and developmental disabilities to develop social, leadership and employment skills for greater participation in the community. Several guests were lucky enough to catch the signed footballs that Brady threw into the crowd and took home a special souvenir from the night. The National Basketball Association (NBA) and TISSOT announced today a new multiyear global partnership that makes the Swiss watch brand the first Official Timekeeper of the NBA, Women’s National Basketball Association (WNBA), and NBA Development League (NBA D-League). TISSOT will work with the NBA to develop a state-of-the-art integrated timing system. The new precision timekeeping system, inclusive of TISSOTbranded shot clocks, will be implemented across all 29 NBA arenas beginning with the 2016-17 NBA season. TISSOT will also become the Official Timekeeper and Official Watch of several mar quee league events, including NBA All-Star, NBA Draft presented by State Farm, Samsung NBA Summer League, and NBA Global Games. Tissot also broadened its commitment as the Official Timekeeper of the NBA by announcing partnership deals with five NBA teams including; the Chicago Bulls, Los Angeles Lakers, Miami Heat, New York Knicks and San Antonio Spurs. Each team partner will launch a special edition team collection of the Tissot Quickster. PATROUILLE DES GLACIERS RACE ON TAG HEUER TIME TAG Heuer is now the Official Timer and Official Watch of the famous international military ski mountaineering race. Organized by the Swiss army and also open to civilian patrols, the Patrouille Des Glaciers will take place from the 19th to 22nd of April 2016 and will bring together more than 5,000 racers for the run between Zermatt and Verbier in Valais. TAG Heuer’s Formula 1 Patrouille de Glaciers Special Edition watch was also unveiled, just 200 of which will be available from the TAG Heuer and Bucherer boutique in Zermatt, the Boutique Jacot in Verbier, and from the online PDG shop from March 2016. The brand also announced that it has appointed two patrols for 2016: for the first time, a Chinese patrol will take part and will be trained under the leadership of Florent Troillet in the resort of Verbier, the free riding Mecca and home of the 2016 World Ski Mountaineering Championships, which has offered to host them for their week of preparation before the race. The second TAG Heuer patrol will be a wild card that TAG Heuer will grant to three lucky applicants. 2016 | WRISTWATCH 121