WristWatch Magazine - Page 104

AUDEMARS PIGUET CALIBRE 2120/2800 CHAPTER V The calibre 2120/2800 turned out to be a revolutionary movement, not only for Audemars Piguet, but also for the Swiss watch industry in general. Launched in 1978 during the height of the quartz crisis as quartz-regulated watches threatened to sweep away nearly 500 years of watchmaking history, this extremely thin movement demonstrated that there was still a future for traditional complicated watchmaking. The calibre 2120/2800 did not come about as the result of a management meeting, nor was it part of a 5-year or 10-year strategic plan. It was the brainch