REPORTAGERESA
By Lars-Åke Krantz
When I was considered for the position as editor in chief for Wheels after Sture Torngren I did a couple of rounds down to Stockholm for negotiations. That was back when the publisher lived in the delusion of moving Krantz down to Stockholm was fully plausible.
Before the second meeting I had arranged big, great facilities in Härnösand which was a part of my counter-plan to place the editorial office there. Cars are a suburban thing. Why would the editorial office of Wheels be placed so off-base as in our least car-accessible town? Front 3I asked Anna Bromberg, who represented Lindström publishing house, how they planned on drift into Fridhemsplan with the Wheels DeSoto overloaded with cameras or how the car enthusiast readers could come visit Wheels would fit with their Chryslers, Checkers and Camaros outside the office?
-We don’t have that kind of parking possibilities here, we haven’t planned for any spontaneous visits and we aren’t planning on having any Wheels-cars, she said.
I gaped, mouth-wide-open.
- How are we supposed to get to the centre of reality, that is the car enthusiasts in Långviksmon and Sibbarp, I asked?
-Taxi or rental, she answered.
This brought on another open-mouth-gaze.
I saw myself arriving to hot rod Bob the builders in a rental Skoda Octavia. Krantzen, that always strive to roll an American car year-around and that would ride in rented recycled plastic for the, at the time, leading motor magazine.
I gaped, mouth-wide-open.
- How are we supposed to get to the centre of reality, that is the car enthusiasts in Långviksmon and Sibbarp, I asked?
-Taxi or rental, she answered.
This brought on another open-mouth-gaze.
I saw myself arriving to hot rod Bob the builders in a rental Skoda Octavia. Krantzen, that always strive to roll an American car year-around and that would ride in
rented recycled plastic for the, at the time, leading motor magazine. The presentation of a spacious editorial building in Härnösand with a loading dock and everything you could imagine plus a space for small talk in patio furniture with