While the company has only been in existence for half a decade,
from around the world to these conferences to present their
Patricia has a vast experience in Investor Relations. Her excellence
products. Pristine Advisers makes sure these conferences have
in the field has contributed immensely to the reason clients have
a quality audience. For that reason, not every company can be
followed her wherever she has moved to work. They made it
allowed to participate in the CEF Network. It is not all gloom
easier for her to start her own company and made up Pristine
for the startups which cannot participate in the Closed End
Advisers’ first clientele.
Fund Network. Pristine Advisers has other events like webcasts
Unlike most firms in this niche, Pristine Advisers has chosen to
focus on a wide range of marketing services for businesses. It is
and podcasts that would most likely serve the needs of such a
company.
quite rare to find a firm that deals with Investor Relations, Media
Patricia advises companies to constantly keep their name out
Relations and Public Relations, all at the same time. Even those
there. She says it is ill-advised to cut back on marketing and adver-
firms which deal with Investor Relations, for instance, would
tising because there are new products being introduced every-
still be specialized in a certain aspect of Investor Relations like
where every time. For any company to stay afloat, great effort
annual reports. Most choose to concentrate on a certain area in
has to be put in marketing. “You want to constantly keep your
either of the three. Pristine Advisers’ wider scoop has given it an
name out there… you’re competing for customers and clients
advantage over rival firms.
and shareholders in a very heavily populated marketplace. So,
the last thing you want to do is cut back
Patricia believes in solving the problems of
on marketing, or cut back on the oppor-
the client and would not shy away from intro-
tunity to reach these people,” Patricia says.
ducing a new department in her company
to try and solve a recurring issue her clients
Patricia says marketing does not have to be
are raising. This would perhaps explain why
super expensive. Unlike in the past when
Pristine Advisers offers website design and
there were very few marketing platforms
maintenance, webcasts and conferences.
like newspapers, magazines and television,
These services have been developed and
today there are many platforms especially
incorporated in what Patricia calls a trial and
in the social media that are not as expen-
error approach through the years. Today, her
sive. If you know your way around the
company is all rounded and has gained a
social media, you might be able to market
lot of experience in these areas. If the client
your products or services quite successful-
needs it done, Pristine Advisers will find a
ly without using any money. Having the
way to get it done.
Pristine Advisers’ clients are in all shapes and sizes: from start-
right connections and relationships in the media can also save
you a fortune in marketing.
ups and small businesses to Fortune 500 companies. Patricia
Patricia asserts, “You want to keep active in the space because
says marketing does not change in respect to the type or size of
it’s always out of sight, out of mind. So, if you’re active for the
a business. The difference is only in the audience and messag-
first month and then all of a sudden you disappear for three
ing. This is why the company can comfortably represent a wide
months, guess what; there’s fifty other people now in your
range of companies from all sorts of niches. The personnel at
place.” Pristine Advisers also helps with branding by bringing in
Pristine Advisers comes from a background of different types
an outside perspective that can help a company present its [