#WORLDCLASS Lou Altman - Page 44

evidence is overwhelming: If you want your company to grow qualitative knowledge that one cannot get from a textbook. and prosper, maintain an entrepreneurial culture. If your For example, how you must be good at being small before company has lost it, it is possible to get it back. trying to be good at being big. What are the advantages of being self-employed versus working for a corporation? There are certainly differences we can examine objectively. Self-employment is enticing because it satisfies the inherent need for control many entrepreneurs possess. Getting paid twice—by earning a salary and building equity—is also nice. While about fifteen percent of the workforce is self-employed, this segment represents about 30% of all millionaires in the United States. However, there are also studies that show self-employed individuals—on average—earn less than equally qualified professionals in the corporate world. Entrepreneurship is a manifestation of human talent and creativity. However, How your reputation for being ethical enhances your brand. How money arrives when there is congruence between what you do professionally, and what you feel called to do spiritually. Your thoughts on conventional college education? Overall, a conventional college education will serve you well. The economic data is clear: Education is a good investment. Ben Franklin said education is the investment that pays the best dividend. I believe his words hold true today. While a college education is tremendously valuable, the higher education system that delivers it is going through a paradigm shift. It is a complex industry, with complex challenges. How is Kenney College different form other business schools? it is not synonymous with self-employment. Sometimes there are more opportunities for entrepreneurs within existing corporations. Studies show that the majority of the Those who embody the traits of an entrepre- self-employed are kinesthetic learners. neur within an existing system are known as Essentially, we learn best by doing. This is corporate entrepreneurs, or intrapreneurs. why we created a model where the student’s What is your background in business? business becomes a practicum. We are the only business school that takes this I grew-up working in a family business started approach. by my grandfather during the Great Depression. My first memories are of working with my w w w.kenneymba.com grandparents and father in our family business. We are also different in that we have low student faculty ratios, never more than 10-1. I launched my first solo-venture in my early twenties, outsourc- Of course, we are unique in striving to provide free graduate ing the production of family recipes to manufacturers, and education when possible. selling the finished products to supermarkets. The first question other entrepreneurs would ask me was, ‘how did you do that?’ I enjoyed teaching other entrepreneurs, which led me eventually to academia. I served as Entrepreneur-in-Residence for my alma mater after earning my MBA. This led to becoming a business professor, earning a doctorate in business administration with a marketing concentration, and ultimately starting Kenney College in 2009. What are some important aspects you teach at Kenney College on successful entrepreneurship? What kind of entrepreneurship research do you perform at Kenney College? Although we are a young college, our team is performing some of the most exciting research within the business-school arena. For example, we are measuring the effect of corporate entrepreneurship education on large firm performance. While business educators and practitioners are increasingly aware of the value of corporate entrepreneurship, less is known about how to use education as a tool for changing attitudes and behaviors. Our clients are truly ahead of the curve because I think pretty much all MBA programs do a great job of teaching they are getting answers to questions that their competitors the science of business. What we try to integrate is the type of are not even asking. 4 4 W O R L D C L A S S M AG A Z I N E S . C O M | JA N UA RY 2 0 1 5