In his last corporate position, prior to being layed off, Lou was
in the industry and how the client can position themselves to
charged with evaluating how to delivery dozens of daily pieces
benefit from the changes taking place. GlobaFone is a business
of information to 600 phone representatives at four locations.
partner in the truest sense. According to Lou, though on the
The evaluation was based on the urgency, timeliness and impor-
surface Globafone might seem like a company selling satellite
tance of the information. In Lou’s mind this called for a 3-D matrix
phones, but truly its primary business is selling time and resource
and he create one that hung n his wall. This earned Lou some
management. “Our goal is to understand our client so well that
interesting looks; after all it made perfect sense to him and took
we can have a meaningful discussion with them about topics
a lot of explanation to others. It is easy to mis-understand Lou.
that are relevant to them that solve their problems because we
He was doing great as a business executive before he started his
know what the problems are,” he asserts.
own business. His father’s death and his divorce disoriented him
Lou Altman says their clients want to know that Globafone has
and stole his focus in the marketplace. He says he was lost as h B