World Monitor Magazine Spring | Page 24

Invest to kazakhstan

Invest in Kazakhstan : retail

Grocery retail Grocery retail
Potential Potential directions directions of of development development in Kazakhstan in Kazakhstan
Grocery Grocery
Modern Grocery Retailers
Convenience Stores
Discounters and hypermarkets
Vacant market Vacant size for market foreign size investors for foreign in modern investors formats in modern of trade formats can of reach trade can reach more than 2 bln more USD than by 22021 bln , USD of which by 2021 : , of which :
mln USD
597.0 mln USD
918.6 597.0
Modern Grocery Retailers
1,633.2 1,633.2 918.6
Convenience Stores
Discounters and hypermarkets
more than 1 more bln than USD 1 bln USD vacant market vacant size market in size in hypermarkets hypermarkets
State support State support of Retailof Retail
Broad support Broad for the support development for the development of modern retail of modern retail trade at the trade level at of the local level executive of local authorities executive under authorities under the Program the of Service Program Sector of Service Development Sector Development 2020 . The 2020 . The priorities of the priorities program of the include program : include :
• Increase in • permanent Increase in retail permanent facilities retail facilities
• Availability • of Availability selling space of selling ( m 2 per space 1,000 ( mpeople 2 per 1,000 ) people )
State subsidies State under subsidies Business under Roadmap Business 2020 Roadmap on the 2020 on the construction construction of modern retail of modern facilities retail : facilities :
• In Astana and • In Almaty Astana : on and the Almaty construction : the construction of retail of retail facilities of over facilities 5,000 of mover 2 5,000 m 2
• In regions :• on In the regions construction : the construction of retail facilities of retail of facilities of over 2,000 mover 2 2,000 m 2
State support State for support the development for the development of E-commerce of E-commerce under the Information under the Kazakhstan Information 2020 Kazakhstan Program2020 Program

INVEIN

RETAIL RE
2016 2016 2018 2018 2021 2021 Non-grocery Non-grocery retail retail
Home and Home and Garden Specialist Garden Specialist Retailers Retailers
Homewares and Homewares and
Non-grocery Non-grocery
Home Furnishing Home Furnishing Stores Stores
638.6
390.1
638.6
62 %
38 % 62
79.7 USD79.7 USD 390.1 expenditure expenditure per household per household 38 %
Goods for garden Goods for garden Goods for home Goods ( furniture for home ) ( furniture )
Vacant market Vacant size for market foreign size investors for foreign in the investors retail sales in the of retail goods sales for home of goods and for home and garden can reach garden more can than reach 800 more mln than USD 800 by 2021 mln . USD At the by same 2021 . time At the , the same size time of , the size of the home goods the home retail market goods retail will reach market 727.2 will mln reach USD 727.2 . mln USD .
Monitoring Monitoring of investment of projects investment ’ projects ’ implementation implementation
Solving emerging Solving emerging issues issues
KAZAKH KAZAKH INVEST INVEST National National company company
Company Company functions functions
Representatives Representatives abroad abroad
Foreign investors Foreign investors support support
Export Export Promotion Promotion Unified negotiator Unified negotiator acting on behalf acting on behalf
Investment of the Government
Regional support of Investment of the Government
Regional support of foreign investors foreign investors
Project Project Implementation Implementation
“ ONE STOP “ ONE SHOP STOP ” for SHOP investors ” for investors Kazakhstan in Kazakhstan
E-commerce
E-commerce
The entering
The of entering PCs of
In PCs Kazakhstan in
In , the Kazakhstan number , of the number of
Kazakhstan reached
Kazakhstan 74 %, reached
Internet 74 %, users
Internet per 100 users people per 100 people while the entering while the of entering of mobile devices mobile reached devices reached

73

73

64 % of households
64 % of . households .
Representatives
Representatives abroad abroad
Central office
Central office
Initial negotiations
• Initial negotiations
• Discussion
• of Discussion conditionsof conditions
Organization
• Organization of visit to of visit to
• Conclusion
• of Conclusion investment of contract investment contract
Kazakhstan
Kazakhstan
Interaction
• with Interaction CGB , NC with , LEB CGB * , NC , LEB *
The most
The popular most goods popular through goods the through E-commerce the E-commerce channel by channel 2021 by 2021
Visa support
• Visa support Initial project
• Initial evaluation project evaluation
Regional
Regional
Investor support
• Investor support Project implementation
• Project implementation representatives representatives
Export support Export support
* CGB – Central * government CGB – Central bodies government bodies NC – national companies NC – national companies LEB – local executive LEB – local bodies executive bodies
Clothes and footwear Clothes and footwear Electronics Electronics Household appliances Household appliances
22 world monitor invest . gov . kz inv invest @ invest inv . g + 7 ( 7172 ) 620-62 + 7 010000 , Astana 01