World Monitor Magazine Spring | Page 61

After searching for the place and experiment- ing with technologies, the designer bought a glass factory in Wingen-sur-Moder (France) and in 1921 finally settled on his own manu- facturing. In 1925 Lalique participated in a worldwide exposition in Paris with his glass collection. The triumph has repeated itself – the best art nouveau jeweller has become the best glass master in art deco. Big orders poured down the factory. Lal- ique glass panels and chandeliers decorated cruise liners (the brand’s involvement was especially noticeable on the Normandie liner – a famous art deco masterpiece), Pullman wagon trains, hotels and churches. Unlike the jewellery story, René Lalique was not tired of glass. After he passed away the factory has continued its existence under his children’s supervision, who inherited their father’s pas- sion for glass. The brand hasn’t marched all cheerful into the 2000s. Similar to all the previously glori- ous antique factories, it has survived through crises of self-determination. As it has always been with Lalique himself, one occasion helped. Silvio Denz, Swiss businessman who was Lalique’s passionate fan and owner of the biggest collection of things, bought the company in 2008. Millionth investment has been made and life has boiled again. Several years ago to mark the 150 years since the founder’s birthday, the Hommage à René Lalique col- lection was launched. It brought life back to many historically acknowledged works of Rene Lalique, which could be previously seen only at museums. supported by EUROBAK 59