World Monitor Magazine June #3 | Page 71

EXPERT OPINION
Kazakhstan in the world community and , most importantly , we started talking in the right key and context . If you remember , the very first name of the organizing committee was – Kazakhstan Gateway . Rethinking our mission I can say that the forum is a tool for the country ’ s PR , through which Kazakhstan was recognized in the world community at the level of experts , world media , opinion leaders that have shaped the image of Kazakhstan abroad for 14 years . For this purpose , every year our team does a great job and the forum this year will not be an exception , rather EAMF will be held among the most important events at EXPO , with ideas for which we are solidarily promoting Kazakhstan abroad .
What is the country ’ s PR and what is the role of the forum in this ? How much are they capable of influencing the image of the country ? EAMF is the most important media event within the Eurasian region . This is an open dialogue between the East and West . There are heated discussions and debates , polar opinions , the search for compromises , the discussion of the issues and the search for ways to solve them . Every year , about 100 international media and more than 500 delegates from 60 countries come to us . All these people connect with Kazakhstan because of the forum . Coming to their country , they broadcast what they experienced when they return to their own expert circle – this is the way the image is formed . Many did not know about the scale and pace of our country ' s growth before they were invited to the forum .
We are all integrated by a single information field , which often shapes the fates of many countries , politicians and election campaigns . Now this has already become the norm , but 14 years ago many people did not even think about it . At this time , we have already started forming the information track of Kazakhstan in the expert community . Of course , the greatest achievement in this goes to Dariga Nazarbayeva – the ideological mastermind and chairman of the Forum Organizing Committee , whose initiative has now become the most important media event in the Eurasian region .
How many foreign visitors have visited the forum over the years ? More than 7,500 guests from 60 countries , including more than 150 foreign media . The geography is expanding every year , along with the composition of speakers and the scope of their professional expertise .
For the past 15 years , the Eurasian Media Forum has built trust with the most authoritative media companies of the world , such as CNN , Euronews , Russia Today , Bloomberg , RBC , Financial Times . Our Kazakhstani and international information partners annually support the initiatives of the forum , participate in the dialogue , form the information field , and broadcast the events of the EAMF in the global media space . We are proud of the progress and results achieved through this synergy .
In past years , the forum was visited by speakers and experts with great names and great achievements in society or in the professional arena : Mohammad Khatami , Harold Ford , Richard Holbrooke , Richard Pearl , Robert Simmons , Hamid Karzai , Jack Straw , Simon Enholt , Generals Wesley Clark , Arthur Denaro , Hisham Jaber , as well as Steven Cole , Ashot Jazoyan , Ray Hammond , Olga Kefaloyanni , Vladimir Pozner , Mikhail Guzman , Makis Shevchenko and others .
By tradition , the agenda includes topics that are very relevant and quite topical . In your opinion , which topic this year will attract more attention from the forum participants and the media ?
Objectively , the annual political sessions are the hottest . But , my personal conviction is that the economic sessions and those with the theme of blockade , digitalization also have the potential to become headliners . I myself read over the materials in the process of preparing the program . My whole team takes part in forming the program and the selection of quality members of speakers . Master classes also deserve special attention , and for this we have allotted the whole day on 22nd June and almost all day on 23rd June .
Is there any preliminary data , how many participants and media are expected this year ? How many thematic sessions and specialized master classes are planned from experts ? What famous experts have already confirmed their participation ? More than 100 foreign journalists from more than 60 media outlets of near and far abroad have been accredited , as well as Kazakhstani media . The forum will be held for three days and consists of eight thematic sessions . We expect to see about 1000 guests . This year ' s forum will discuss the geopolitical reconstruction of the world , the security strategy in the era of the digital revolution , the trends and features of the future energy development , the modern digital strategy and many more topics relevant to the world community and media space . Several specialized master classes from international experts like Todd Bayer from Bloomberg , Shelby Koffi , deputy chairman of the Newseum Museum , Giles Keningham , ex-head of the press department of the Office of the Prime Minister of the United Kingdom , David Applefield , special representative will also be held within the framework of EAMF-2017 , Financial Times , USA and others . Among the headliners : Bill Richardson , Jose Manuel Barroso , Parag Hanna , Gianluca Vacchi , Leonid Slutsky , Gerd Leonard , Arthur Saudabayev , Luke Eikman , Pedro Fuentes , and many others .
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