invested amount
2012-2013 – 100,000 $ 2013-2014 – 140,000 $ 2014-2015 – 200,000 $ 2015-2016 – 200,000 $ 2016-2017 – 200,000 $
affected social group
over 7,000 economically disadvantaged women have been trained in the basics of business ; 31 of them have received grants from Coca-Cola to open their own small business
Social responsibility
Coca-Cola Belesteri
invested amount
2012-2013 – 100,000 $ 2013-2014 – 140,000 $ 2014-2015 – 200,000 $ 2015-2016 – 200,000 $ 2016-2017 – 200,000 $
affected social group
over 7,000 economically disadvantaged women have been trained in the basics of business ; 31 of them have received grants from Coca-Cola to open their own small business
‘ Coca-Cola Belesteri ’ (‘ Stepping Stones ’) project is part of Coca- Cola ’ s global initiative ' 5by20 ', which aims to economically empower five million women all over the world by the year 2020 .
Coca-Cola Belesteri started in Kazakhstan in 2012 and aims to develop entrepreneurial skills and increase employment among rural women . The program provides business skills training on how to start and effectively run your own small business . It also includes a competition of business ideas and the winners receive a small grant from the program for their start-ups . It is worth noting that the program focuses on developing women ’ s entrepreneurship using ‘ green ’ technologies , for example , usage of solar energy , drip irrigation and eco-greenhouses .
The program is financed by The Coca-Cola Foundation and run by two Kazakhstani NGOs . Since its inception , the program has gained many strong supporters such as members of Kazakhstan ’ s Parliament , National Commission on Women Affairs and Socio- Demographic Policy under the President of the Republic of Kazakhstan , local administrations , local entrepreneurship funds , the Fund of Agriculture Development , and local employment centers . Each annual cycle of the program kicks off in March
with a conference that includes participation of the above stakeholders , and then ends in September with a grant awarding ceremony .
To date , over 7,000 women from the Astana and Almaty cities and Akmola , Almaty and Karaganda regions have received training , and 31 grants with the total worth of $ 126,000 have been awarded to the best business projects , of which 62 % are agricultural , 24 % are services , and 14 % are related to production of goods . An important achievement of the project is that three women have managed to obtain additional funding ( loan ) through the State Fund , DAMU .
“ We are very proud that our project has been recognized with a EUROBAK CSR award . Coca-Cola Belesteri brings real benefits to women of Kazakhstan , helping them increase their training and skills , advancing their self-esteem and , most importantly , adding sustainable value to the economic well-being of their families . We intend to extend this successful project and bring it to other regions of the country in the coming years ,” says Alima Issembayeva , Public Affairs and Communications director of Coca-Cola Almaty Bottlers .
102 world monitor