World Monitor Magazine, Economy WM_April 2019 web version (2) - Page 56

SHARE SUCCESS WITH CHIVAS On 25 th of April, 2019 the most expected and significant event of the year dedicated to celebration of success with Chivas Regal whisky was held in The Ritz Carlton Almaty. The headliner of the event was one of worldwide famouse artists - BUSTA RHYMES. "Share Success with Chivas" campaign was based on the desire to acquaint the consumer with the main values of the Chivas brand and its legacy. The founders of the Chivas Regal brand – the Chivas brothers believed that along with the achievement of success and the conquest of new heights, you need to inspire others and work for the good of society. At the core of the Chivas brand DNA are key values – generosity, success that needs to be shared with others, entrepreneurial spirit and integrity. 38 world monitor The secret of the Chivas Regal blend is not only in the unsurpassed spirits, but also in the desire of the creators – John and James Chivas – to continuous improvement. Once the passion of consumers for a milder taste inspired the brothers to mix aged malt and grain spirits. They became the pioneers in the art of blending, which later passed down from generation to generation at the Chivas Brothers. From King Street in Aberdeen to various parts of the world, Chivas whiskey still finds new friends, new places and new arguments that prove that there are no limits to what a business can achieve if you share your success. Each of us knows many truly inspiring success stories. Great artists, researchers, and innovators inspire their works to accomplishments, setting an example for millions of people. For Chivas, Regal success is an inspirational action, a desire to change tomorrow and generosity to share their achievements with others.