World Monitor Magazine, Business and Investments WM_march 2019_web | Page 50

Life style
ARARAT
Generosity, love, craftsmanship, triumph
The culture of winemaking in Armenia is more than
one millennium, and the Armenian brandy, famous all
over the world today, appeared at the end of the 19th
century.
The biography of the first Armenian brandy ARARAT is a
history of generosity, passion and craftsmanship.
The culture of winemaking in Armenia goes back centuries,
and the Armenian brandy that is famous around the world
today appeared at the end of the 19th century.
Armenian brandy production was started in 1887 in
Yerevan by the merchant and philanthropist Nerses
Tairyan, who was the first to introduce classic French
alcohol production technology in his factory. He was
inspired by the generous gift of nature – the unique
conditions of the Ararat valley and the high quality of the
local grapes.
When in 1899 the new owners of ‘Shustov and Sons’
reconstructed the plant with the latest technology and
attracted the best specialists to work, one of them, Mkrtych
Musinyants, leading expert and the author of original
recipes, became the permanent manager of the factory,
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as well as the author of the first Armenian brandy Fine
Champagne Select (Otborny).
It was the works of Musinyants that won the hearts of
the exacting jury and brought Shustov the Grand Prix at
the exhibition in France, – as well as the title of Supplier
to the Court of His Imperial Majesty.
The Soviet era gave the world a whole range of legendary
ARARAT brandies, while the Yerevan Brandy Company
was given a monumental building on the right bank of the
Hrazdan river. He was a leading expert, a tireless creator
and genius master. He dedicated his whole life and career
to Armenia, which he loved with all his heart. Each of his
famous brandies, Akhtamar, Nairi and Dvin, are a tribute to
the centuries-old culture and history of his native country.
Behind each cognac from the line of ARARAT there are
legends, and tales with which the Armenian people are rich.
At any moment of your life – at a holiday table, in unhurried
conversation with a friend, at an important and solemn event
– if you have a glass of ARARAT in your hands, you can be sure
of the impeccable quality of the drink. It’s measured drinking
ensures that you will only have pleasant memories of this event
for many years.