World Monitor Magazine, Business and Investments WM_march 2019_web | Page 47

Turkish Airlines’ journey
to Istanbul Airport
Turkish Airlines’ journey to Istanbul Airport begins with a cinematic short film from the legendary Director
Ridley Scott aired at Super Bowl LIII Acclaimed filmmaker Ridley Scott has teamed up with Turkish
Airlines to direct a cinematic short film set in Istanbul, where East and West meet. “THE JOURNEY”,
the story of a chase across the city’s iconic landmarks was shown at Super Bowl LIII on February 3,
paying homage to the ancient city of Istanbul, the airline’s hub for 85 years, spanning the continents
of Europe and Asia. The 30-second commercial was featured in the first quarter of the most watched
sporting event on the global calendar amongst a line up of some of the world’s most recognisable
brands, while the six minute cinematic short film version launched simultaneously via Turkish Airlines’
YouTube channel.