EXPERT OPINION
Shaping the future of travel
Looking back to 1987 reminds us that Amadeus was created to solve a common problem shared
by airlines; how to sell seats more easily, more internationally and more cost effectively.
Amadeus provided the solution. It was about innovation and great technology then – and it
still is today. Our business has grown strongly in the areas of e-Commerce and IT, but we
continue to focus on the future and playing a key role in our industry.
Currently, Amadeus offers their partners
innovative solutions for front, mid and
back offices ranging from content
management, online and offline travel
reservation, payment tools to data
consolidation and analysis.
Emre Bitik,
General Director,
Amadeus Central Asia
and Caucasus
Our vision is to power an open, intelligent,
dynamic and customer-centred global
travel ecosystem that seamlessly
connects airlines, travel sellers, airports,
hotels and all other travel industry
participants. All players will be able to
share information in real-time and across
all touch-points of the travel cycle, where
the main focus will be a traveler.
Amadeus is a company dedicated
exclusively to the global travel industry.
It’s a large business operating at a
massive scale, but what we can offer
travel businesses can be explained simply:
we help our customers to become the
links in the tour industry chain.
Through cooperation with Amadeus,
travel agencies will benefit from access
to the travel community and its single
data source. For travel service providers
this means opportunities to make their
content available through all channels.
For travel sellers, it means access to the
richest, most relevant travel content.
Agencies in Kazakhstan and in Central
Asia are equally advanced as their
colleagues in Europe, USA or elsewhere.
Amadeus has been providing the agencies
in Kazakhstan and Central Asia with high
40
world monitor
quality service and technology-based
solutions helping them to serve their
customers better over 18 years; we try to
understand travel agency clients’ needs
and to create products and solutions that
help agencies win the favor and loyalty of
travelers.
What value does Amadeus bring to
travel agencies?
In addition to traditional air business
like full-service airlines, we offer
access to resources of more than 70
low-cost carriers, more than 580 000
hotels throughout the world, as well
as to a database of more than 25 key
railway carriers within the CIS, including
Kazakhstan, Georgian, Russian railways
and European railways, including SNCF,
Trenitalia. We provide access to major
regional and international bus carriers,
insurance companies, tour operators,
transfer companies, car rental companies
and cruise lines anywhere in the world.
Perhaps a traveler wishes to visit the
Garonne river bank in Bordeaux for the
annual wine festival to enjoy a famous
French wine, cheese and other delicacies
and to take a trip by a train to scenic
Arkachon to try oysters and to rest on the
seashore. Probably somebody wants to
fly to Tbilisi and stay in the old city with
a fantastic view to Kura and then visit
sunny Batumi? Maybe somebody wants to
get insurance or make their flight waiting
time more comfortable by using VIP
services in the airport. In today’s world,