World Monitor Magazine April 2017 - Page 42

EXPERT OPINION Shaping the future of travel Looking back to 1987 reminds us that Amadeus was created to solve a common problem shared by airlines; how to sell seats more easily, more internationally and more cost effectively. Amadeus provided the solution. It was about innovation and great technology then – and it still is today. Our business has grown strongly in the areas of e-Commerce and IT, but we continue to focus on the future and playing a key role in our industry. Currently, Amadeus offers their partners innovative solutions for front, mid and back offices ranging from content management, online and offline travel reservation, payment tools to data consolidation and analysis. Emre Bitik, General Director, Amadeus Central Asia and Caucasus Our vision is to power an open, intelligent, dynamic and customer-centred global travel ecosystem that seamlessly connects airlines, travel sellers, airports, hotels and all other travel industry participants. All players will be able to share information in real-time and across all touch-points of the travel cycle, where the main focus will be a traveler. Amadeus is a company dedicated exclusively to the global travel industry. It’s a large business operating at a massive scale, but what we can offer travel businesses can be explained simply: we help our customers to become the links in the tour industry chain. Through cooperation with Amadeus, travel agencies will benefit from access to the travel community and its single data source. For travel service providers this means opportunities to make their content available through all channels. For travel sellers, it means access to the richest, most relevant travel content. Agencies in Kazakhstan and in Central Asia are equally advanced as their colleagues in Europe, USA or elsewhere. Amadeus has been providing the agencies in Kazakhstan and Central Asia with high 40 world monitor quality service and technology-based solutions helping them to serve their customers better over 18 years; we try to understand travel agency clients’ needs and to create products and solutions that help agencies win the favor and loyalty of travelers. What value does Amadeus bring to travel agencies? In addition to traditional air business like full-service airlines, we offer access to resources of more than 70 low-cost carriers, more than 580 000 hotels throughout the world, as well as to a database of more than 25 key railway carriers within the CIS, including Kazakhstan, Georgian, Russian railways and European railways, including SNCF, Trenitalia. We provide access to major regional and international bus carriers, insurance companies, tour operators, transfer companies, car rental companies and cruise lines anywhere in the world. Perhaps a traveler wishes to visit the Garonne river bank in Bordeaux for the annual wine festival to enjoy a famous French wine, cheese and other delicacies and to take a trip by a train to scenic Arkachon to try oysters and to rest on the seashore. Probably somebody wants to fly to Tbilisi and stay in the old city with a fantastic view to Kura and then visit sunny Batumi? Maybe somebody wants to get insurance or make their flight waiting time more comfortable by using VIP services in the airport. In today’s world,