World Monitor Magazine April 2017 - Page 157

EUROBAK pages Marketing and PR Committee executive team Assel Karaulova Co-Chairperson, PR / EUROBAK Marketing & PR Committee President, Kazakhstan Press Club / CEO, PG Communications Assel has more than 20 years of experience in public relations/education, communications, issue/ crisis management and marketing communications, as well as extensive consulting and training experience. Assel is a very well recognized and respected professional in communications. She is board member of IPRA, chairman of the National Public Relations Association of Kazakhstan, vice- president of the Academy of Journalism. Viktor Yelisseyev Co-Chairperson, Marketing / EUROBAK Marketing & PR Committee Chairperson/ Kazakhstan Media Summit / CEO, Dentsu Aegis Network Kazakhstan Viktor Yelisseyev has more than 15 years of experience in the media industry. Currently Viktor is CEO of Dentsu Aegis Network Kazakhstan, part of a multinational media and digital marketing communications network. In 2016 Dentsu Aegis Network Kazakhstan was recognized as an 'Industry Leader' by the annual National Business Rating of Kazakhstan. Viktor Yelisseyev awarded 'Star of Fame. Kazakhstan’s Economics' and International prize in literature named after Leonardo da Vinci (Russia) for his first novel 'Mediagreh'. Viktor Yelisseyev is also well known TV producer, business trainer, personal branding expert and doctoral candidate, Doctor of Business Administration, SBS Swiss Business School in Zurich. Tatyana Soldatenko Deputy Chairperson / EUROBAK Marketing & PR Committee CEO / ADC Agency Tatyana Soldatenko have been working in marketing sphere last 18 years. It incorporates the creation, development, and run of commercial, cultural and social projects in Almaty city, Kazakhstan in collaboration with various international participants. The current position as a CEO of marketing communication agency – ADC Agency let her to be involved in different stages of projects from strategic plan development based on assign targets, to project realization and post evaluations. Tatyana’s experience covers very different marketing channels including digitals, creating and drive omnichannel campaign for local and global companies in Kazakhstan. Her background lets her to see the grain in consumers’ insights, needs, and demand for building marketing campaign, specialized in CRM and loyalty program. Tatyana took participation in special education program in USA and Japan and has UK Diploma in Direct and Interactive Marketing. Aidos Smailov Deputy Chairperson / EUROBAK Marketing & PR Committee Senior Manager of External Affairs / Philip Morris Kazakhstan His career began in 2001 as an assistant teacher at the Kazakh Ablai Khan University of International Relations and World Languages in Almaty. He then worked for the Macaulay Land Use Research Institute in Aberdeen, UK. In 2005, Aidos joined the Eurasia Foundation in Kazakhstan where he focused on the Local Communities Development Program. Since 2008, Aidos has worked at Philip Morris Kazakhstan (PMK). supported by EUROBAK 153