additional content
Exhibit 7: Medical affairs (MA)
Conclusion
Combined with a diligent effort to cross-pollinate the
pharmaceutical organization with strongly supported
interdepartmental communications and collaboration channels,
critical teams can serve as a catalyst and oversight engine
for better-informed business decisions, from R&D through
commercial and supply chain activities. And perfecting the
capabilities of these critical teams will lead to development
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world monitor
of fundamental operating levers involving strategy,
organizational structure, process, and skills, further improving
company performance, productivity, and innovation. Having
an integrated critical team can make the difference between
seizing the opportunity to get ahead of the curve or becoming
the victim of inevitable disruption.
based on Strategy &
Reference: www.strategyand.pwc.com