World Monitor Magazine April 2017 - Page 113

additional content The seventh principle should affect every technological investment you make — and with luck, it will prevent you from making some outdated ones. Embrace digital technology’s potential to transform your company: to create fundamentally new experiences and interactions for your customers, your employees, and every other constituent. Until you use technology this way, many of your IT investments will be wasted; you won’t realize their pote X[[ܛZ[\[]\X[]Y\˂\]HY]^][ۈ[[]]XBY[[\[Hو]YX[ۜ[X[[H\YHX\X\[[ݘ][ۜ]\[&]X\XHYܙK܈^[\K[\\[\Y[\HXX[B[XYܝ\\[\[KXX[^[[ZXܛٚX\X\Y[]XXX][YܝXB[\[ۙ][ۜˈY\][YH][ۈ\[[ݘ]܋]Yܙ\][H^[Y[]\X\[H][Y[وX\\\[ H\[H\][[˜[][ݚYH]H][[]]\Z\HZ\[YH[[H^H\Yۈ[\ݙ[Y[˂Y[Y][XHX^BYX[X[ۚ[^[]HYXBU\[\\\[ܙH\YB[[HY[Y \Y\[[\YY\]HYH^XB\[Y\^HX[]HY][B\X]Y ^HZH[[X\X[[\[\\X[]KX\ۙHۛX]]K[[[Z]][H؝[\\\^\Y[H܂ܘ[Y H\K]\^[]B[\HYY][\[\\[K[\YܙH[HYYBYX[\YH\[Y\\H\Z[H]܈ܛ\XU [X^HXۜY\]\H^[K[\[[ܙHۛH[H]\B\XH[YZ\[[\ܝ[\X[]Y\ˈ YH8'Z[[\[B][8'HH[^H][^Y\[[KBܝ[][KY X\YXY\œݚYHX[H[ܙH[ۜ[\B]Z[XHYܙKY[]H[YXH[H[]\HYBXX]]Y\[HY\[\]\H\[]H[\\[\˂[H[[\H[XYY[ܜ˜[[[]X\H]HXܛž[\[YHZ[[Xܘ]H[ܙBX][H [\Xۛۂ\8'[\H 8'H[H8'[\X[[\]و['JKHY\ۜZ[\ۙ\H[YX[Hو[\[Y[][ۋ]8&\[\X[]HX[H\[\]YK\\^\Y[K[XX[\[[\ۈ\[]H^K Y\][\KY][Y\“X[H\[HXY\\܈[ܙB[\X]N\H]XHX\[[\H[YHZ[[X[BڙXۈHY[K[ܝ[][K]\[Hܚ]]^K[H\KXZ[X[H\[K^X][ۈ\˜H]\H\^ \X[]Y\\B][YX]Y Y\[\Y\[Y\[[ˈ[\[ܛ\\Yۂ]X܈\\]]ۜ[[ۙH[\Y\\[X]Z\][ۜY[\[H]^\ق[[ˈ[Y[HZYX[\H]\Hٝ[[\[H[\^]HܙY\X[[ۙ]B\X]Y[\X]XܘXKX[H\[BXY\\܂[ܙH[\X]K[ܝ[][K]\[Bܚ]]^H H[\\ۜ[HYZœ[\X]K][H[X]H^K۸&]ZHHXX]H[\X[]\܈ܙ\ [Y[X\][\^]H\[ZKۙHY[YBو[Yۚ[[\]YH][\\X[]Y\\]][[HYB[\\][ۜ[ܙHX\K[H[\[Z\H\^]H][BY[YH ܈^[\KH\BZ[Z[ܙY[\[[\ܝ[\Y\HHH\^]H]][[\^H ܈^[\KH]ܘBو\Y\[ۛHۙH܈\BYYY K\[^H][^Y\[[H^Z[[]܈ܛHZYB]YX][\X\[[[][ [^K MKYX]HX[Y[Y[\[ۈHX[]Hœ]\H]H[\Y[]۸&]]H[YK\Y\YX[X]]Y\˜[H[[ۙHܜٙ[\ˈYB\Y\YY[ܙHZ[ܙYٙ\[›܈[Xܘ]H\\]X[H ܈^[\K[ݛHXY[˜\]\\\H\[H][XY]X\\[[H[BKˈ [ݛ&\[Y\]\\[\\X]Z\Y]]œ\\HوPx&\\ۘ[\]\\[\K\H]YH\Yۂܛ\[][ۈو[ݘ][ۈ]Y[[\[HY\[X\]ˈB\\8'[][ۜ\8'H\Y\ \B[\\\ݙ\Y[Y[Y\[YX][ۘ[[]][ۜKX\\B[\H[YKYY\Z^Yٝ\K[\Hٝ[YXHPB\Y\ˈHXۙ\8'[X[ۘ[8'B\Y\ []YX[[X[\\ܝYHUTАRŒL