World Monitor Magazine, #5, Industry World Monitor Magazine, Industrial Overview | Page 10

Invest to kazakhstan Invest in Big Apple city But no one should forget about the beautiful city in southern Kazakhstan – Almaty. Located at the foot of the emerald Tien Shan ridges, it is worthy of the status ‘The Capital of Big Apples’ due to the world-famous apples legendary size-‘aport’. Moreover, an apple is not only a symbol of the metropolis, but it also has profound meaning – the city is named after it, as Almaty in Kazakh means ‘apple’. Arsen Nassyrkhanov, director of the Investor Services Center of Almaty Everybody knows that New York, which is often called the capital of the world, was dubbed ‘The Big Apple’. There is no common explanation of this, although the origin of the city is associated with the famous New York races and jockeys’ slang – a ‘dainty’ being an apple, a horse’s favorite snack – thus, the ‘big dainty’ (apple). 8 world monitor On three sides, the city is surrounded by the amazing mountains of the Zailiyskiy Alatau, at the foot of which are modern high-rise buildings, magnificent parks, public gardens, boulevards, and of course, apple and other fruit tree gardens. Almaty’s big apples are fragrant, juicy, and can be stored for almost seven months. Almaty is the financial, cultural and educational center of Central Asia. Dynamically growing, comfortable for work and life, the city has rightly earned the title of the country's economic flagship. Almaty provides one-fifth of the country’s GDP, about half the volume of wholesale and about a quarter of retail operations, and a sixth a part of the foreign trade turnover, 60% of the loan portfolio for secondtier banks (2015). The city donates to the country’s budget, which accounts for 27% of tax and nontax revenues.