World Monitor Mag WM_June 2018 web - Page 59

EXPERT OPINION Kazakhstan is that they are very dedicated to the fresh products, which influences Kazakhstani people’s purchasing habits. There are green bazars around the country. This is a strength of Ramstore with 50% of the sales coming from the fresh products. When you enter our stores, fruit and vegetable is the first section that welcomes you. We feel confident about the other goods we sell in the store, but fresh stuff is our strongest muscle, I should say. This is what differentiates us from others – committing to what customers prefer. Eventually, they show respect to the brand. So, green markets were the first thing I realized arriving in Kazakhstan. People are accomplishing their daily purchases at such markets. Then we thought through and adapted our strategy according to these preferences. Why should our customers go to bazars if we can fill their needs in Ramstore? You have renovated the first Ramstore shopping mall in Almaty and today it is β€˜All In’. Can you share more details about the concept? Being the first s ‘½ΑΑ₯Ήœ•ΉΡ•Θ‘•Ι”°)₯Ё΅…­•ΜI…΅ΝΡ½Ι”Ρ‘”½±‘•ΝЁ½Ή”Έ) ΥЁ„Ν‘½ΑΑ₯Ήœ•ΉΡ•Θ•Ρ́½±‘…δ)‰δ‘…丁ΉΑ•½Α±”‘…Ή”Ρ½ΌΈ•Μ)‘…Ή”°Ή•ά•Ή•Ι…Ρ₯½ΉΜ½΅”…ΉΌ)…ΉΡ‘•₯ȁ•αΑ•Ρ…Ρ₯½ΉΜ…Ι”…‘©ΥΝΡ₯Ήœ)½Ω•ΘΡ₯΅”…́ݕ±°Έ=Υȁ΅…Ή…•΅•ΉΠ)‘•₯‘•ΡΌ΅…­”Ρ‘•Ν”‘…Ή•Μ₯ΈΡ‘”)΅…±°₯Έ…½Ι‘…Ή”έ₯Ρ ΥΝΡ½΅•Ιϊd)•αΑ•Ρ…Ρ₯½ΉΜΈ)Q•Έε•…Ί…Ό°™½Θ•α…΅Α±”°„Ν‘½ΑΑ₯Ήœ)΅…±°έ…́½Ή±δ„ΑΙ½ΝΑ•Π™½ΘΑ•½Α±”Έ)Q½‘…䁽ΥȁΥΝΡ½΅•Ί•αΑ•Π΅…Ήδ)½Ρ‘•ΘΡ‘₯ΉΜΈQ‘•δ…ΉΡ₯₯Α…Ρ”„Ν½₯…°)±₯™”ΡΌ‘…ΑΑ•Έ°Ή½Π©ΥΝЁ‰•₯Ήœ…‰±”ΡΌ)‰ΥδΝ½΅”½½‘́…ΉΌ™½Θ™…ΝЁ™½½Έ)Q‘•δ…ΑΑΙ•₯…Ρ”„Α±…”έ‘•Ι”Ρ‘•δ)…ΈƒŠa‘Ό₯Ё…±³Šd聡••Πέ₯Ρ ™…΅₯±δ…Ή)™Ι₯•Ή‘Μ°‘…Ω”Ν½΅•Ρ‘₯ΉœΡΌ•…Π°•Π„)‘Ι₯Ή¬°‘…Ω”™ΥΈΈ) ΥΝ₯Ή•Ν́₯́…Ή½Ρ‘•Θ½ΉΝΡ₯ΡΥ•ΉΠ½˜Ρ‘”+Ša±°%»Šd½Ή•ΑΠΈQ‘…Ё₯́ݑδέ”…±°₯Π)•ΉΡ•Θ°Ή½ΠΡ‘”Ν‘½ΑΑ₯Ήœ΅…±°…Ήε΅½Ι”Έ)Q‘₯́₯́„΅Υ±Ρ₯™ΥΉΡ₯½Ή…°ΡΙ…‘”½΅Α±•ΰΈ)]”‘…Ω”„‰ΥΝ₯Ή•Ν́•ΉΡ•Θ‘•Ι”έ₯Ρ )±™„ …Ή¬΅½Ω₯ΉœΡ‘•₯ȁ½™™₯”₯ΈΈQ‘•Ι”)…Ι”…±ΝΌΝΡΙ••ΠΙ•ΝΡ…ΥΙ…ΉΡΜ°…™•Μ°„‰…Θ°)„‰…Ι‰•ΘΝ‘½ΐ°„Α‘…Ι΅…δ°•ΡŒΈ%ΉΝ₯‘”)½˜Ρ‘”‰Υ₯±‘₯Ήœέ”‘…Ω”„Ρ•‘Ή½±½δ)΅…Ι­•Π…́ݕ±°Έ)́$Ν…₯έ”‘•₯‘•ΡΌ‘ΌΡ‘₯́‰•…ΥΝ”)½˜½ΥȁΥΝΡ½΅•Ιϊd•αΑ•Ρ…Ρ₯½ΉΜΈ]”)…±ΝΌ‘…Ή•Ρ‘”±…ε½ΥΠ°έ‘₯ ΅…­•Μ)₯Ё„Ρ½Ρ…±±δΉ•ά‰Υ₯±‘₯ΉœΈ]”ΝΑ•ΉΠ)…Ι½ΥΉ€Θΐ΅₯±±₯½Έ‘½±±…ΊѼΙ•Ή½Ω…Ρ”Έ)I…΅ΝΡ½Ι”…́„‰Ι…Ή΅…‘”„ΝΡΙ…Ρ•₯Œ)₯ΉΩ•ΝΡ΅•ΉΠ°•Ω•Έ‘ΥΙ₯Ήœ…Έ•½Ή½΅₯Œ)Ι₯Ν•Μ°έ‘₯ Ν‘½έ́½Υȁ½΅΅₯Ρ΅•ΉΠ)ΡΌ₯ΉΩ•ΝΡ₯Ήœ₯ΈΡ‘”½ΥΉΡΙ丁]”)έ…ΉΠΡΌΝΡ…δ₯ΈΡ‘”΅…Ι­•Π…Ήέ”)…Ι”₯ΉΡ•Ι•ΝΡ•₯Έ½ΉΡΙ₯‰ΥΡ₯Ήœ₯ΉΡΌ)-…ι…­‘ΝΡ…»Šé•½Ή½΅δΈ]”…Ι”…₯Ή₯Ήœ)΅½Ή•δ‘•Ι”…Ή…́„₯ɍձ…Ρ₯½Έ½˜)™ΥΉ‘́ݔ…Ι”Α±…ΉΉ₯ΉœΡΌ₯ΉΩ•ΝЁ……₯Έ)₯ΉΡΌΡ‘”‘•Ω•±½Α΅•ΉΠΈ)]”Ν•”Ρ‘…Ё½ΥȁΥΝΡ½΅•Ί…Ι”‘…ΑΑδ)Ή½άΈQ‘”™••‘‰…¬…‰½ΥЁё”ƒŠa±°₯»Šd)½Ή•ΑЁ₯ٕ́ΙδΑ½Ν₯Ρ₯Ω”Έ]‘½•Ω•Θ)'ŠeΩ”Ρ…±­•ΡΌ‘…́ͅ₯Ρ‘…Ёё•δ…Ι”)•α₯Ρ•…‰½ΥЁё”‘…Ή”Έ)A•½Α±”‘…Ω”Ν½΅”Ή½ΝΡ…±₯„₯Έ)Ι•±…Ρ₯½ΈΡΌΡ‘₯́Α±…”ΈMΌ°έ”‘…Ω”)Ν½΅•Ρ‘₯ΉœΑ±…ΉΉ•™½ΘΡ‘•΄₯ΈΡ‘”)™ΥΡΥΙ”ƒŠLΡΌ‰Ι₯Ήœ‰…¬Ν½΅”…Ρ₯Ω₯Ρ₯•ΜΈ)½Θ₯ΉΝΡ…Ή”°±₯­”Ρ‘”₯”Ν­…Ρ₯ΉœΙ₯Ή¬Έ)%Ё₯́Ν塉½±₯Œ™½Θ΅…ΉδΑ•½Α±”ƒŠL™½Θ)•α…΅Α±”°Ν½΅”½ΥΑ±•Μ΅•Π‘•Ι”Έ=Ή”)½˜½Υȁ±₯•ΉΡ́΅•ΉΡ₯½Ή•‘₯́‘…՝‘Ρ•Θ)΅…‘”‘•Θ™₯ΙΝЁͭ…Ρ₯ΉœΝΡ•Ά½Έ)Ρ‘”I…΅ΝΡ½Ι”₯”°…ΉΝ‘”±•…ΙΉ•)ΡΌΝ­…Ρ”…Ή•Ω•ΉΡΥ…±±δ©½₯Ή•Ρ‘”)=±ε΅Α₯ΜΈMΌ°έ”…Ι”Ι•…‘δΡΌ΅…­”)ΝΥΙΑΙ₯͕́™½Θ½ΥȁΥΝΡ½΅•Ί₯ΈΡ‘”)™ΥΡΥΙ”Έ$‘½Α”έ”έ₯±°‘…Ω”„™₯ΡΉ•ΝΜ)•ΉΡ•Θ‘•Ι”…́ݕ±°Έ)ΥΙ₯ΉœΡ‘”‘…δΡ‘”I…΅ΝΡ½Ι”ƒŠa±°%»Šd₯Μ)„‰ΥΝ₯Ή•Ν́•ΉΡ•ΘΈ]‘•Έέ½Ι¬‘½ΥΙΜ)…Ι”½Ω•Θ°Ρ‘₯́₯́„΅••Ρ₯ΉœΑ½₯ΉΠ™½Θ)Α•½Α±”…Ή…Έ½ΑΑ½ΙΡΥΉ₯ΡδΡΌ‘…Ω”„)½ι䁑₯ΉΉ•ΘΈ)́Α•Θ½ΥȁI…΅ΝΡ½Ι”Ρ•…΄°έ”…Ι”)ΝΑ•Ή‘₯Ήœ΅½ΝЁ½˜½ΥȁΡ₯΅”₯ΈΡ‘₯Μ)‰Υ₯±‘₯Ήœ…Ή₯Ρ́ΑΙ•΅₯Ν•Μ°‰•…ΥΝ”έ”)±½Ω”έ‘…Ёݔ‘ΌΈQ‘₯́₯́½Υȁ±₯™•ΝΡε±”„)Ё±•…ΝΠ°ΝΑ•…­₯Ήœ™½Θ΅εΝ•±˜™½ΘΝΥΙ”Έ)]”•Ή©½δ•αΑ•Ι₯•Ή₯ΉœΙ•ΝΡ…ΥΙ…ΉΡΜ)½ΥΡΝ₯‘”Ρ‘”‰Υ₯±‘₯Ήœ₯ΈΡ‘”•Ή½˜Ρ‘”)έ½Ι­₯Ήœ‘…丁MΌ°½Υȁ™…₯±₯Ρ₯•Μ…Ι”„)½½Ι•±…α…Ρ₯½Έ½ΑΑ½ΙΡΥΉ₯ΡδΑ±…”™½Θ)Ύ…́ݕ±°Έ)]‘…Ё…Ι”Ρ‘”‘•Ω•±½Α΅•ΉΠΑ±…ΉΜ™½Θ)I…΅ΝΡ½Ι”₯ΈΡ‘”ΥΑ½΅₯Ήœ™ΥΡΥΙ”ό)Q‘”ƒŠa±°%»Šd½Ή•ΑЁ₯́Ή½Π½Υȁ΅…₯Έ)‘₯Ι•Ρ₯½ΈΈ=Υȁ½Ι”‰ΥΝ₯Ή•Ν́₯́ɕх₯°Έ)%ΈΙ•Ρ…₯°έ”…Ι”ΝΑ•₯™₯…±±δ₯ΈΡ‘”)ΝΥΑ•Ι΅…Ι­•ΠΝ•Ρ½ΘΈMΌ°έ”…Ι”)Α±…ΉΉ₯ΉœΡΌΙ½ά₯ΈΡ‘₯͕́Ρ½ΘΈ]”)έ₯±°‰”Ι½έ₯Ήœ₯ΈΡ‘₯́½ΥΉΡΙ䁅Ή)έ₯±°‰”½Α•Ή₯ΉœΉ•άΝѽɕ́•… ε•…ΘΈ)=ΥȁΝΡΙ…Ρ•₯ŒΑ±…Έ™½ΘΡ‘”ΥΑ½΅₯Ήœ)ε•…Ί₯́Ѽ‰”½Α•Ή₯ΉœΝΡ½Ι•ΜθΝΡΙ••Π)Νѽɕ́…́…Έ•α…΅Α±”έ₯Ρ …ΈαΑΙ•ΝΜ)™½Ι΅…Ё…́½Υȁ™½ΥΜΈ]”…Ι”½₯Ήœ)…™Ρ•ΘΝ΅…±±•ΘΝѽɕ́έ₯Ρ „±₯΅₯Ρ•)…ΝΝ½ΙΡ΅•ΉΠΈ)Q½‘…δέ”‘…Ω”΅½Ι”Ρ‘…Έ€ΔΨ°ΐΐΐ)MEΑΙ½‘ՍΡ́₯Έ½Υȁ‰₯œΝΡ½Ι•ΜΈ ΥΠ)₯ΈΡ‘”•αΑΙ•Ν́™½Ι΅…Ё½˜ΝΡΙ••ΠΝΡ½Ι•Μ)έ”‘…Ω”…‰½ΥΠ€Τ°ΐΐΐΑΙ½‘ՍΡΜƒŠL)½΅΅½‘₯Ρ䁽Ή•Μ™½Θ‘…₯±δΝ‘½ΑΑ₯ΉœΈ)Q‘₯́₯́½ΥȁΑ±…ΈƒŠLΡΌΙ½ά₯ΈΡ‘₯Μ)Ν•΅•ΉΠ…Ή­••ΐ™Υ±™₯±±₯ΉœΡ‘”Ή••‘Μ)½˜½Υȁ½ΉΝΥ΅•ΙΜΈ)]”½ΉΡ₯ΉΥ”ΡΌ™½±±½ά½Υȁ™₯Ή…Ή₯…°)‘₯͍₯Α±₯Ή”…́ݔ‘•Ω•±½ΐ™•…Ν₯‰±”)ΑΙ½©•ΡΜΈ]”‘ΌΡ…­”Ι₯Ν­Μ°‰ΥЁέ₯Ν•±δΈ)ΝΥΑΑ½ΙΡ•‰δUI= ,(ΤΤ