World Monitor Mag WM_June 2018 web - Page 115

Mykonos is one of the most diverse islands in the world. One can find any kind of person, activity or lifestyle they are looking for. Its energy moves and changes like the famous Mykonian winds. It is the destination that inspires the unexpected, where you would laugh, feel relaxed and rejuvenated, but also be inspired, go wild and even fall in love. From Hercules to the Greek war for independence, many stories have been written on this magical island and one of them is the story of DIDA. Mykonos is the birthplace of DIDA. It was the beautiful people interacting with the Mykonian nature and the strong connections between people on the island exploring their Mykonian self that brought inspiration to its founder, Tzima. DIDA is not just a fashion brand but a form of expression and exploration of the perplexed female individuality. It is about searching for the silver lining between the girl and the woman within. DIDA believes that the true beauty behind every woman lies within her diversity within all characters and aspects of life, which is what we should strive for and celebrate. It is the combination of elegance and playfulness, sensitivity yet wildness, that DIDA aims to awaken within us. This is what the lucky ones, who know how to explore and celebrate Mykonos experience in every trip. Similar to its birthplace, the brand embraces the versatility of the feminine character, accompanying her to wild and unexplored experiences from the fun sunny beach moments to the elegant Mykonian town strolls. The true beauty behind every woman is her diversity in character and that’s what Mýkonos unravels in those who let the islands influence in. DIDA invites women to explore and discover their perplexity from their feminine, elegant and wise self, to their wildly playful and adventurous side. Confidence is the first step to self discovery. DIDA inspires that step by creating swimsuits that will embrace both the physical and personal features. DIDA is playful yet elegant, wild yet beautiful. She is herself. If you would like more information about this topic, please contact DIDA at +447974203915 or email at office@dida.co.uk. DIDA SWIMWEAR didaswimwearoffice@dida.co.uk www.dida.co.uk supported by EUROBAK 107