World Monitor Mag WM_June 2018 web - Page 107

own business. In 1974, the Chopard factory moved from the center of Geneva to Meyrin-Geneva and in 1976 the company started making watches that contained its signature free- floating diamond behind sapphire glass. In the 1980s, the company expanded into making sports watches for men and diamond jewellery for women. In 1996, the company established its own complete watch movement manufacturing facility in Fleurier, in the Swiss Canton of Neuchâtel. Prior to that time, all Chopard's movements had been assembled from third-party components. The movements made in Fleurier were intended for the high end watches in the Chopard range. In 2010, the company celebrated its 150th anniversary, by which time the company's estimated sales were €550 million in total (of which €250 million were from watches) with about 100 stores around the world. In 2014, Chopard had sales of CHF800m (US$915m) per year, 2000 employees worldwide, of whom 900 were working in Switzerland. The European Patent Office lists more than 20 references to Chopard since 2002. supported by EUROBAK 99