World Monitor Mag, Industrial Overview WM_November_2018_WEB_Version - Page 58

Life style Brancott Estate. Fresh. Bright. New Zealand The wines from New Zealand have become incredibly popular around the world in a short period of time while managing to reach a share of 3% of the global wine market. For such a small country with a relatively short winemaking history – this is truly a unique achievement! What is the secret of the success of wines from this far away yet attractive country? New Zealand is an island country in the southern hemisphere, east of Australia, which for a long time has been the larger and more economically developed neighbor prevailing over New Zealand. In the early 19th Century, the first vines were brought from Australia to the New Zealand North island. Still, modern winemaking has begun since the 1960s, when vines of international grape varieties were brought from Europe and planted. The first vines were planted on the North island, where the climate is warmer, and for a long time it was believed that winemaking in New Zealand is possible only there. However, in the early 1970s, the spirit of innovation and curiosity inherent in Brancott Estate throughout the history of the winery, served as an impetus to the development of land on the South Island. It was the Brancott Estate winery that pioneered the now world-famous region of Marlborough. In 56 world monitor 1973, Brancott Estate planted first Sauvignon Blanc and Pinot Noir vines in their vineyards, which are located in the best part of the Marlborough region – the valley of Wairau. Marlborough is the most favorable region for viticulture in New Zealand, which led to its great popularity in the world of wines. The uniqueness of the Marlborough region is primarily due to the special climatic conditions: a wide valley through which a full-flowing river runs, a favorable alternation of bright sunny days and cool dry nights for wine-making enriches the wines with a pleasant taste. In general, all New Zealand wines are characterized by bright aromatics, pleasant acidity, rich flavors and a pleasing aftertaste. In 1979, a significant event occurred that was of great importance not only for Brancott Estate, but also for all of New Zealand. In the blind tasting at the 21 st international competition of wines and spirits, which was attended by over 1,100 wines of