World Monitor Mag, Industrial Overview WM_November_2018_WEB_Version - Page 49

EXPERT OPINION mobi kino, 42,000 users read literature in Bookmate from ac- tiv and there are 16,000 readers of magazines in mobi press. In 2018 the top three most popular singers in mobi music are Miyagi & Endshpil feat Rem Digga, Mot and Yerke Yes- makhan. The first in views rating in mobi TV – Kalaulym show and Kukhnya TV series, from TV channels – Channel 31 and Perviy Kanal Evraziya. An interesting fact is that in mobi kino one of the leaders on viewing is the Game of Thrones TV series and Masha and The Bear cartoon. It means that the whole family, adults and children, watch the mobi kino. In Bookmate from activ Kazakhstani people more often read: The Subtle Art of Not Giving a F*ck by Mark Manson, Yuval Noah Harari’s Sapiens: A Brief History of Humankind, Not Life, But A 69,000 people choose to view films and TV series Fairy Tale by Aliona Doletskaya, Shantaram by Gregory David Roberts, Rich Dad, Poor Dad by Robert Kiyosaki, Mind Power: Into the 21st Century by John Kehoe and Atlas Shrugged by Ayn Rand. In mobi press users prefer to look through Men’s Health, Cos- mopolitan and Forbes. This era of consumption and technologies reflects a change in user habits and market of media distribution. As a result – we experience an excessive surplus of information, multiscreen at televisions, laptops, smartphones and a very high competi- tion for audience’s attention. Paid entertaining services take care of cleaning up personal information space to remove an- noying advertising banners and save time – the time it takes to search for necessary content is reduced to several clicks. And this is why current consumption of licensed paid content has turned into a global trend. Are you supporting it? 378,000 people to listen to music 288,000 viewers watch mobile television 42,000 users read literature in Bookmate 16,000 readers of magazines supported by EUROBAK 47