World Exhibition Stand Awards The Winners Supplement | Page 61

Best Feature Area
DIAMOND
George P.
Johnson
Agency: George P. Johnson
Client: Cisco
Exhibition: Cisco Live
George P. Johnson took inspiration
from the urban planning genius of
Cerdà, the architect of modern-day
Barcelona, to create an environment
which encouraged a natural flow of
attendees around an 80,000sqm
space. The carpet was intrinsic to
the ‘You’re IT’ creative theme. With
the use of multiple colours, cuts and
textures, it spanned 40,000sqm
and required nearly 240 hours of
planning and a team of 30 to deliver.
Each of the 31 breakout rooms
required blended projection while
digital experiences like Super Sphero
Challenge and Hero Cityscape VR
immersed attendees in a virtual
smarter city and showcased Cisco
technology in action.
World Exhibition Stand Awards
61