World Exhibition Stand Awards The Winners Supplement | Page 55

Best Use of Technology
SILVER
Action
Impact
Agency: Action Impact
Client: Dubai Airport
Freezone Authority
Exhibition: Dubai Airshow 2017
Action Impact focused on a theme
that encapsulated an aerodrome’s
runway to deliver a key message: ‘Your
business is ready for take-off’. An
LED installation played out footage
and graphics of a plane approaching
a runway. The plane taxied down the
runway and took off – vanishing out
of the top of the LED screen.
BRONZE
Envy
Create
Agency: Envy Create
Client: Microsoft
Exhibition: ITSE 18
Envy Create utilised Mixed Reality
(AR/VR) to demonstrate how this
amazing technology can be used
in teaching. Other digital content
engagement featured RFID touch
points, where visitors could simply
tap a card to take away the relevant
content per zone, and QR codes for
easy access to content.
World Exhibition Stand Awards
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