World Exhibition Stand Awards The Winners Supplement | Page 52

Best Use of Technology
DIAMOND
Envy
Create
Agency: Envy Create
Client: Ford Motor Company
Exhibition: Gamescom 18
52
The press were first wowed by an
unveil launch of the new Ranger
Raptor during the largest gaming
show in the world, before having the
chance to experience the World
Leading 4D simulator, bringing the
drive experience to life. It was a real
live interactive drive experience
meshing the virtual and reality world
together, not only creating an amazing
and unique drive experience, but
also a highly viewable spectacle. The
public would later race head-to-head
for the fastest lap. Each day’s winner
won a visit to the Ford WRC HQ, to
learn and experience driving with a
Professional Rally Driver.
World Exhibition Stand Awards