World Exhibition Stand Awards The Winners Supplement

Best Stand at a Healthcare Event GOLD GOLD Ignition WRG (a division of The Creative Engagement Group) Agency: Ignition Agency: WRG Client: Roche Molecular Diagnostics Client: AstraZeneca Exhibition: AIDs 2018 Exhibition: ASCO Building a physical kaleidoscope installation made out of 100s of mirrors and plasma separation cards (a product of the clients) introduced colour, reflection, light and movement. This acted as an attractor; drawing delegates onto the stand and towards a digital table where content could be interacted with. At the annual American Society of Clinical Oncology (ASCO) congress, attended by healthcare specialists, WRG created an arresting, stand- out experience with a kinetic sculpture, comprising 620 individually suspended, tennis-ball sized spheres – each on their own winch. WRG manipulated them to form living, moving waves and, in a startling transition, rise up to form a stunning three-metre-long marlin. SILVER Ashfield Meetings & Events Agency: Ashfield Meetings & Events Client: Merck Exhibition: ECTRIMS 2017 Ashfield created a custom-designed stand comprising multiple elements of interactive technology and specialist audio-visual screens, aimed at immediately intriguing and engaging visitors. Attendees journeyed through the exhibit experience with strong branding, emotive content and patient insights. World Exhibition Stand Awards 51

World Exhibition Stand Awards The Winners Supplement | Page 51