World Exhibition Stand Awards The Winners Supplement | Page 44

Best Stand at a Defence and Security Event PLATINUM M-integrated solutions Agency: M-integrated solutions Client: BAE Systems Exhibition: Farnborough International Air Show 44 A dedicated 3,000sqm hall was turned into the BAE Systems base for the duration of this premier air show. The central feature of the exhibit was a five metre square, high definition, LED cube. The media playing on the cube explained to the viewer the challenges that BAE Systems and its customers World Exhibition Stand Awards face. The experience of the cube was intensified with a mirrored ceiling and floor skirt giving the impression that the cube extended infinitely. A natural pathway was created through BAE Systems technologies, leading to this central point and beyond to the all- important Typhoon aircraft.