World Exhibition Stand Awards The Winners Supplement | Page 42

Best Stand at an Aviation Event
PLATINUM
GES
Agency: GES
Client: Bell Textron
Exhibition: Farnborough
International Airshow 2018
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GES’ main creative challenge was
to combine two important facets of
the Bell brand - its long and proud
heritage as a revered name in aviation;
and its modern image as an innovator
at the cutting edge of flight. It also
needed to incorporate Bell’s parent
company, Textron into the design.
A clean and clear exterior prominently
displayed the Textron logo, reinforced
with an LED screen that enabled
content about Bell and other brands
plus product information to be
displayed to visitors. An eye-catching
display of models of Textron’s aircraft
also featured.
World Exhibition Stand Awards