World Exhibition Stand Awards The Winners Supplement | Page 40

Best Stand at an Energy and Mining Event DIAMOND Simmetrico Srl, in collaboration with Illogic Srl Agency: Simmetrico Srl, in collaboration with Illogic Srl Client: Russian Copper Company Pavilion Exhibition: Innoprom 2018 (Ekaterinburg, Russia) 40 On behalf of the Russian Copper Company Pavilion, Simmetrico designed and delivered a two-storey building with exhibition areas, meeting halls, kitchen, bar and restaurant. The visual theme is a copper DNA chain that stretches across the entire pavilion. The building’s exterior is a “trailer” of what visitors will see inside – it is almost a poster of the Russian company’s technological power, size and passion. Inside, everything is organised around a large kinetic column, the hub of the pavilion. A large helix staircase develops around it, leading to the first floor. The shiny white colour of the cover elements creates a precious space, balanced between a research laboratory and a reception hall. World Exhibition Stand Awards