World Exhibition Stand Awards The Winners Supplement | Page 22

Best Stand up to 24sqm
SILVER
Aluvista
Agency: Aluvista
Client: Macroart
Exhibition: PSP Tech
Days 2018
22
Macroart wanted an interactive space
built around a social media photo
opportunity that would facilitate the
ability to demonstrate its product and
break the ice with potential clients.
The solution was to create a period
correct inverted lounge, complete with
World Exhibition Stand Awards
real props from the year of the release
of the single ‘Dancing on the Ceiling’
by Lionel Richie. Visitors who had
their photo taken in the upside down
lounge could simply rotate the photos
on their devices so they appeared to
be ‘on the ceiling’.