World Exhibition Stand Awards The Winners Supplement | Page 18

Best Automotive
GOLD
Avantgarde
Agency: Avantgarde
Client: Honda
Exhibition: Geneva
MotorShow
18
Avantgarde’s 2,000sqm stand for
Honda brought to life the brand
proposition ‘Power of Dreams’. The
stand’s most striking feature is the
spectacular Honda ‘Dreamwave’
installation, which uses 100sqm of
suspended overhead LED screens
immersing stand visitors in the world
of Honda.
The visitor journey consists of bespoke
touchscreen interactions that take
visitors on an educational story
through Honda’s pioneering fuel cell
technology. Up to 19 vehicles were
showcased on-stand.
World Exhibition Stand Awards